Our Work
World AIDS Day
- The introduction of an interactive Facebook Application provided greater awareness for the social cause and helped to amplify the target reach for the campaign
- Objective
- Fission Strategy is a US based organization specializing in online advocacy and marketing and helping organizations expand their reach through social media. For the recent World Aids Day, a Facebook App was envisioned with the objective of not only showing solidarity with people suffering from HIV, but also challenging the prejudice and stigma surrounding the illness.
- Strategy & Execution
- Avenue Social Inc. created a 'World Aids Day' App to assist in the primary goal of connecting people and disseminating information to helping supporters of the cause. The Application has features which allow users to add a red ribbon to their profile photos along with a personalized message, invite friends to join the noble cause, generate a twitter feed and participate in an online discussion forum.
- Results
- With over 15000 supporters and growing, the World AIDS Day App made just the right impact with its simple yet powerful interface and features.
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