Our Work
Texas Instruments
- Texas Instruments utilized a Facebook Fan Page to connect with its nationwide customer base. A popular feature of the Fan Page is the discussion forums which covers news of both past and future events.
- Objective
- Texas Instruments, a leading analog and digital instruments manufacturer, wanted a Fan Page to simply connect with its users. The primary purpose of the page was to gain feedback from users regarding upcoming technology, and secondly to keep them informed of future developments in the company.
- Strategy & Execution
- Avenue Social Inc. provided Texas Instruments with a suite of Applications that could be incorporated with their existing Fan Page. The introduction of a new Smash IT page proved to be hugely successful, as did the Events Tab displaying details of upcoming events relevant to the TI community. Among the customized tabs is also an E2E Page which serves the purpose of a discussion forum to promote user interactivity. The page has over 10,000 visitors to date, where almost half of them actively participate in the discussion forum on a regular basis.
- Results
- Texas Instruments attained an unprecedented high rate of user engagement with the introduction of its new Fan Page which not only created greater awareness of the TI brand, but was also successful in helping to retain existing customers. Today Texas Instrument's Fan Page has over 10,000 active users.
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