Our Work
Heineken
- Heineken expressed its respect for Martin Luther King and other historic figureheads, by paying homage to various artists during the Black History Month. A Facebook Fan Page App was created, uniting hundreds of artists from various genres and succeeded in bringing over 33,000 fans exclusively for the event. This case is an excellent example of how social space can be leveraged effectively to create mass awareness for a cause.
- Objective
- Heineken, a prominent and leading international beer brand, wished to pay tribute to performers and artists in the Black History Month through a Facebook Fan Page Application.
- Strategy & Execution
- Avenue Social Inc. designed and developed a unique Facebook Fan Page Application for the purpose of involving upcoming and A-list artists on their Fan Page. The Red Star Soul was utilized as the face of this Application; furthermore, an art contest was created where artists, performers and singers would upload their art work and have it judged by a panel of judges who would then declare the best piece of art work from each category and announce a winner at the end of the contest. The Application was quickly made viral online with the help of blogs, articles, reviews and presentations.
- Results
- Red Star Soul created tremendous waves on Facebook. User engagement and interaction reached paramount levels with a fan base of over 33,541fans.
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Brands Get Social Using Avenuesocial
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