Our Work
Kumbooka
- Objective
- Kumbooka is a social catalogue site that lets you check in items you purchase and discover what others are purchasing. With an innate social appeal, Kumbooka was ripe for social integration within Facebook and reached out to Avenuesocial to help develop a custom application to facilitate sharing of purchases and more.
- Strategy & Execution
- Avenuesocial developed a web app and complementary Facebook app that let users list, store and value purchases, the equivalent of a check-in. An additional feature was added to allow users to show interest in their friends purchases with the options of: lending, swapping and selling.
- Results
- The initial launch saw slow uptake until the ability to lend your items and track them was introduced, which boosted user adoption by 63%. There were 1500 unique visitors the next day followed by 3,000 the day after, reaching 15,000 users at the end of the week with a 10% conversion rate, resulting in 1500 users. Now Kumbooka and Avenuesocial are strategizing the development of mobile apps for additional platforms as the iOS version is already out.
Call: (888)253-4567
Email: info@avenuesocial.com
Brands Get Social Using Avenuesocial
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- Contact
- Request a quote
- Call: (888)253-4567
- Email: sales@avenuesocial.com
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