What was needed?
Early this year Pillsbury approached Avenue Social to create a web presence for them where they can interact with their customers, share recipes, promote their brand Crescents, see what their customers want and keep them engaged with the brand. What they also wanted was to promote their current “Pillsbury bake off” activity.
How we did it?
With user interaction and brand promotion being Pillsbury main requirement, we at Avenue Social developed a comprehensive, brand centric, dynamic, data driven fan page for them. Here the users could engage in a lot of activities like.
 Share recipes
Upload their pictures
Keep a track of the bake off contest
Send virtual crescent gifts to their friends
View recipe of the day
Participate in discussion forms
Participate in Polls!
and loads of other things!
The result!
Thousand of recipes shared daily! Stronger brand loyalty and brand retention. Almost 400,000 fans and this, does not include people who share recipes and user the virtual gift application! |
