Barack Obama dominated on Facebook through out the year which really helped him in his political career; he also had hired Facebook co-founder Chris Hughes in early 2007 for his assistance on social media. Obama uses the age of technology in a right way as he started working on very early on it. Internet, the boom of social networking helped him too. In this regard he uses Facebook that provide him a great platform to carry on his campaigns. Facebook is the most crowded place on Internet today and an easy way to convey messages to millions in no time.Obama has more than 2,615,397 supporters on Facebook and millions on other social sites. Launching the campaign, anti-Obama sentiments, McCain hurt him a lot. On the other hand Obama was more reserved and dignified, saved his energy for his landmark social media campaigns. Obama?s Facebook page provide his supporters some interaction like uploading videos, pictures and post comments which gives an impression that he gives them some consideration. The new system on Facebook which Obama introduces is that it connects the users to all the local Obama events and shows the users? friends are attending which one. It also allows users to organize your own events. This strategy started very successfully and attracted about two million Facebook supporters.

As Facebook is the most successful website around and these all campaign was an unbelievable development in this tech industry. This shift of technology has seriously affected McCain?s strategy. A new aspect of social media is revealed by US election and these new political campaigning strategies will help us more in our approach in the future. Obama has proved himself as the leader of political social media just through Facebook.