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Lay out a virtual red carpet! |
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Implement Facebook Connect so users can easily connect to your site while giving you information, without login issues or additional site registration. Enhanced data portability allows users to bring their entire Facebook identities along, including their social graphs (maps of their real-life connections), as they travel the Web. Tap into this to gain invaluable customer data and increase engagement. |
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Facebook Connect can have huge benefits for online merchants. |
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For Citysearch, a business listing and review site, implementing Facebook Connect has raised their reach to a whole new level. 94% of reviewers have shared their business and product reviews on Facebook, where each listing (14.5 million total listings) is viewed by an average of 40 people with a whopping 70% click rate back to the site. For any online merchant, these numbers should indicate one thing: Opportunity! |
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Four major benefits to implementing Facebook Connect: |
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Extensive engagement
Greet new visitors to your website with a trusted name, and without registration hassles, to increase engagement, satisfaction, and repeat visits. |
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Participation awareness
Visitors can choose to automatically advertise their patronage of your website through their Facebook news feed, which further drives site traffic and brand awareness among their friends. |
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Familiar faces
Site visitors are more likely to become customers if they see familiar avatars and friend names, people they know and trust, when visiting your site. |
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Data portability
Use the data from users’ Facebook profiles to create a customized, user-friendly experience. With this data, site personalization can be so effective that it leads to measurable revenue gains. |
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Want to learn more about how Facebook Connect Developer provides the ultimate connection to your customer base? |
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