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In today’s world of Web 2.0 , online social networks are amazing resources that businesses can tap into for data, product exposure, and powerful customer engagement. Successful, cutting-edge companies are exploring Web 2.0 marketing strategies, including using social Facebook
applications to engage
users in their personal
spheres. If your
business needs
engagement, then
catch up to the
curve with
social media!
Studies prove that
Interactive applications
work six times better
than regular
banner ads. |
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Here are four good reasons why dating apps succeed: |
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Demographics are on your side
Consumers open to dating online range in age from 20 to 40 years old. Facebook is experiencing a growth rate of 181% in the 25-34 year age group, and a 98% growth rate among users over 35. The result? Your market audience of over 10 million people, and growing. |
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Social environments get results
Studies suggest that most consumer purchasing behavior is emotional rather than rational, and social environments are where people behave intuitively and emotionally – not logically. Engage them at the right place and time for maximum ROI! |
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Data acquisition is invaluable
A key strength of social networks is the sheer quantity of user data they contain, collected through user profiles, fan pages, groups, and behavior. Although Facebook does not share private data, you can tap into it with the right tool: a dating app. |
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You can tap into the Social Graph
A key strength of social networks is the sheer quantity of user data they contain, collected through user profiles, fan pages, groups, and behavior. Although Facebook does not share private data, you can tap into it with the right tool: a dating app. |
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