Object
Wine n spirits is an interesting Facebook application for Iphone, Blackberry and Android that offers users to select wine, beer and mix drink from a spectrum of drinking range and pass it on to their friends for fun and pleasure.
Vision
Drinking conventions are observed globally. Friends, family and acquaintances are coalesced with this convention in one way or the other, making drinking an essential part of communications and articulating warm gestures. Some people love the drinks while others love the experience. Styles of decanting wine and depiction of classic alcoholic tastes have been long in vogue. This perspective is typically employed in the application – wine n spirits. Social networks are observed to connect people and let them share their likes and dislikes on the colligating platform. Wine n spirit is designed to let people connect more with each other through the cherished drinking convention.
iPhone Growth
Facebook extends its reach through mobiles and iPhones; about 25% of 30 million Facebook users log into Facebook using their iPhones, blackberries or androids. Wine n spirit is aimed to target the iPhone users, a demographic that is large and equally connecting. Application guaranteed long hours of entertainment and engaged users with its viral hook of passing on drinks to each other. A wine that suites to the taste of the user and a beer that symbolizes friendship ties are what this application caters to.
Viral Hooks
- Category bars
- Search results
- Tags
- Drink detail screen
|
