Object

Be my top friend aims to use the viral dynamics of the social network and integrate monetization features to the application ensuring a good return on the invested capital. Application aims to target the teenage audience on the network that is found to be 80% on MySpace.

Vision

Be my top friend is an incredibly interesting application that leaves behind a conventional mindset where people believed that friends are not for sale but this application came with a twisted concept of selling friends virtually in order to set their worth in real life. This application aimed to provide MySpace users an opportunity to buy their top friends so as to increase their worth.

Application flow

Application strives to enhance the circle of friends through the invitation model. Not just that users can purchase their top friends but they can also make new friends here or bid on their recent friends. One of the most interesting features is where users can add their friends as pets. Virtual gifting is also a part of application where MySpace users can send and receive gifts from their friends. Benefiting feature for the users is where they earn money through participation in the offers.

Viral hook

Bliss of media applications is the extent of interactivity and the virality they provide on social networks. The concept itself is so powerful for spreading around that it’s viral in its own entirety but letting friend’s purchase move from one friend to another adds in to the fast spreading of application on the network.