Case Study
Perfect Pairings

Posted on Apr 07 2009
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Great Ingredients Make The Best Recipes – The Melting Pot, AvenueSocial, Facebook and Free Chocolate
 
Gathering friends and loved ones around a fondue pot to enjoy bread dipped in rich cheese sauces, and desserts of chocolate-dipped delicacies, is one of the original forms of social networking. It's no surprise that after thirty years as America's favorite fondue restaurant chain The Melting Pot chose to reach new consumers through Facebook. The Melting Pot planned to reach consumers by offering them free coupons. AvenueSocial was recruited to find the most engaging way to distribute incentives to the widest audience.

AvenueSocial created the Perfect Pairing application. Perfect Pairing asks users to select two individuals from their group of friends they believe would make a love match. The selected parties are each asked to fill out a compatibility questionnaire. Once each party has filled out their questionnaires the matchmaker and their friends will all receive a coupon for a free chocolate fondue at The Melting Pot..

View Application

Facts & Figures:

The results are as sweet as chocolate fondue: The Perfect Pairing application was an instant hit for The Melting Pot. More that 12,500 users used the application in the first month. The number of users grows exponentially and it continuously drives new customers to The Melting Pot. The application has been an enormous viral success, as friends know that everyone who participates will get a free pot of fondue; it's all upside for application users, their friends, and ultimately The Melting Pot. Results of all the associated matchmaking are yet to be determined, however, the chances of falling in love are increased substantially when melted chocolate is involved.