Case Study |
| Coffee Gram |
Posted on Apr 07 2009 |
A well established web site, CoffeeToClients.com was reaching out to coffee enthusiasts all over the world with it`s unique idea of allowing you to purchase a cup of coffee as a gift for someone and have it delivered to them, complete with a personalized label and message. They however needed to take their concept to the next level and expose their service to a larger audience.
We developed a Facebook application for them which allows users on Facebook to select a blend of coffee, proceed to customize their label by entering a message and uploading a picture if desired. They can then enter their payment information and place the order. All this without ever leaving Facebook.
After the development process was complete, the application was marketed online to ensure maximum exposure. Through fan pages and ad words campaigns, traffic was brought to the app and the product took care of the rest.
Today Coffee to Clients finds itself with their sales having tripled since the inception of this application. With more users recommending this application to their friends over Facebook every day, the product is experiencing viral growth first hand. This in-turn generates more traffic on their existing web site and more sales for their product overall. |
View Application |
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Facts & Figures: |
From CoffeGram, with love. In a three month period, CoffeeGram served over 700 coffees, customized with special messages for loved ones. Today this unique blend of coffee served with special greetings from friends & family remains as one of the only applications of its kind and has a daily serving of 10-15 CoffeeGrams. |
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Simply Fan-tastic: |
Creating a Facebook Page allowed CoffeeGram to interact with their customer base and allow users to become fans of CoffeGram on Facebook. This created wide-spread awareness for CoffeeGram and allowed them to get much appreciated feedback from their users. |
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