Case Study

Posted on Apr 14 2009

A large sports caster web site, PlayerPress.com was looking to go viral and spread awareness of their web site via the social media networks. A gripping, entertaining Black Jack game was the order of the day.

Through this application we allowed PlayerPress to add e-mail addresses to their database of players who are interested in sports updates. This has helped grow PlayerPress mailing list dramatically and they have managed to reach and engage new customers via this tool.

After devising a marketing strategy that included a Facebook fans page in order to allow community interaction, PlayerPress went live with the Black Jack application and found a surge of activity which in-turn brought new traffic and users to their web site. Today, thousands of games of Black Jack a month are played on this application by existing users and newer users are brought in every day due to the viral nature of the growth of this application.

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Facts & Figures:

We allowed users interested in sports and similar applications to provide their e-mail address before playing.

This enabled PlayerPress to gather a large database of potential customers to their e-mail marketing list, resulting in increased traffic on their web site.

PlayerPress managed to increase traffic to their web site by 80% and added over 4,000 addresses to their mailing list.

Monetization:

By integrating OfferPal, we allow PlayerPress to direct traffic to some of its affiliates as well as generate revenue by offering users deals and rewards in the form of playing chips for performing certain tasks on affiliate sites or donating via PayPal.