Apartment Finder is a listing resource website intended for both apartment hunters and real estate agents. The site contains listings of apartments for hundreds of US cities, universities, and even military bases.
The Challenge:
Apartment Finder asked AvenueSocial to develop an application that would allow US real estate agents to import data from their profile on the ApartmentFinder.com website to their own Facebook fan pages. The solution would require several layers of technology in order to synchronize the AMS data, the Fan Page application, all while using validated authentication for each AMS login.
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AvenueSocial’s solution provides real estate agents with an easy-to-implement way to surface their apartment listings on their Facebook fan pages. With an easy 1-2-3 setup process, agents only need to add the application to their page (just like any Facebook app), select which page or pages to sync with their Apartment Finder data, then enter their AMS credentials. The application does all the rest by retrieving the appropriate data from ApartmentFinder.com and surfacing it with an appealing and easy-to-navigate fan page interface. This interface, consequently, drastically increases any agent’s effectiveness with social media outreach by providing a professional and accessible apartment listing for customers to peruse right on the agent’s fan or profile page.
The Apartment Finder Fan Page Application is an excellent example of a business extending their online presence to social media in an inherently utile, interactive, and brand-boosting fashion. With social media support of this kind, Apartment Finder enjoys a significant advantage above other listing services and can boost agent membership as a result.
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