What was needed?
Carhatt – a brand that develops premium clothing for rough and tough use- came to Avenue Social to create an online presence and to promote their ongoing competitions.
How we did it?
At Avenue Social we identified Carhartt’s requirement to promote the brand through competition which would later translate into sales. We developed a custom built, brand centric fan page promoting their 1889 series jean wear through competition. The fan page also boasted information regarding their brand, pictures, fan following, retailers info and original website interest. The fan page was given added visibility and flexibility through:
 You Tube Linking
Twitter Following
RSS/Blog Updates
Links
Competition centric web pages
And much more
The result!
They acquired a fan following of almost 50,000 fans in the first week and the current following is at almost 500,000 fans! This fan page proves to be highly dynamic with profiles on multiple platforms complimenting each other to perfection! |
