“There is no such thing as a worthless conversation, provided you know what to listen for. And questions are the breath of life for a conversation.” – James Nathan Miller The whole concept behind the social media is to make your word go viral. Human interactions back your words up like no other medium. Pictorial definition of actions intertwined with proactive discussions and Q&A session [...]

Social media is changing the way businesses can communicate with their customers. Social media offers opportunities to build relationships, build brand loyalty, and get people more engaged with your company and product or services. Social media usage by small business doubled in 2009 and continued to rapidly rise in 2010. 80% of them already have a page on Facebook and post status updates on that [...]

Whenever a social media giant like Facebook or Twitter announces an “improvement” to the way fans “like” or “follow,” our ears perk up. Do yours? If not, maybe they should. Earlier this month, Twitter announced two new developments that will affect the way users conduct activities on the site. The first announcement has to do with a new capability for webmasters, which will allow [...]

In early April of this year, we opined about the difference between a “brand awareness strategy” and a “social media strategy” in our “Brand Awareness and Social Media” blog. If you don’t mind, we’d like to opine a little bit further. Even if we can agree that at the end of the day, marketing executives should focus on brand and overall marketing strategies rather than “social [...]

With over 1,000 tweets now occurring every second, the phenomenon of Twitter seems to keep soaring right along. At the start of this year, Twitter’s volume was less than half of what it is today (roughly 40 million tweets per day compared to 90 million now). Take a quick look at a few interesting statistics, provided courtesy of Twitter and geek.com. At the present rate, Twitter fans are [...]

Lead Generation is actually a process through which marketers and brands provide value information to prospective buyers and make sure to keep them engaged till they are actually ready to buy. For marketers and brands social media has become a hub for generating beneficial and engaging leads. Being the top emerging channel for lead generation it attracts marketers like bees and produces quality honey [...]

Social media has galloped its way into the mainstream promotional mediums in the last few years. Small and large companies alike have acknowledged the presence and importance of social media for their brands and products.  A point worth mentioning here is that however social media has turned around for the betterment of brands,it is still evolving and changing constantly. Amongst the hoard of companies [...]

While most can agree that a social media presence is highly advantageous in today’s marketplace, one of the biggest mistakes a company can make is to assume that one social networking site or another is the ideal place to begin. The temptation is obvious – if everybody’s on Facebook and Twitter, why not dive in and start creating fan pages and Tweets right away? While an enormous number of [...]

To-date, there is numerous social networks to keep track of. Micro blogging network twitter to upbeat media like Facebook, Social bookmarkers like dig, delicious to social slides and video blogging networks like slide share and YouTube, are on fire these days. With all these social networks on our finger tips social media marketing if handled wisely can prove to be a sharpshooter to tackle all the [...]