A supervisor recently admonished a staff member for wasting time playing games on Facebook. A few days later, the IT team restricted watching YouTube in the same office. Consequently, a majority of employees voiced their frustration against the imposition. Having newly joined the workplace, my interest arose more out of curiosity than concern. So I asked someone to show me the games they play. I enjoyed [...]

The decline of the Yellow Pages and the newspaper dining section has created a challenge for restaurant owners. It’s no longer enough simply to pay your yearly ad fee to the phone company and get a steady stream of customers. It’s also much less relevant, now, what the local restaurant critic thinks. The fact is, however, it also creates an amazing opportunity. A massive market Facebook boasts [...]

A new Bing toolbar was unveiled in mid-February of this year, and Facebook integration is built right in. Microsoft’s support of Facebook has been well known for some time now, by providing everything from Facebook’s site search feature to assisting with ad sales and personalizing Bing’s web search with Facebook data. This latest development, however, seems to be the most significant [...]

Lead Generation is actually a process through which marketers and brands provide value information to prospective buyers and make sure to keep them engaged till they are actually ready to buy. For marketers and brands social media has become a hub for generating beneficial and engaging leads. Being the top emerging channel for lead generation it attracts marketers like bees and produces quality honey [...]

Social media has galloped its way into the mainstream promotional mediums in the last few years. Small and large companies alike have acknowledged the presence and importance of social media for their brands and products.  A point worth mentioning here is that however social media has turned around for the betterment of brands,it is still evolving and changing constantly. Amongst the hoard of companies [...]

Social media gained momentum in 2010 and in 2011 the use of social media strategies will continue to enhance to another level. However the buzzword social media actually is doesn’t make marketing any easier.  Social media is no doubt a powerful tool for marketers to strengthen their bond and relationship with different B2B companies as well as their customers. Social media can sky rocket one’s [...]

Facebook has made a noticeable change in our lives especially on our social networking profiles and has totally created a new world for its users. Keeping in view its different mind blowing services such as its open APIs via which anyone is allowed to create their own proper fan pages and applications. One of the very first applications that were made for Facebook utilizing APIs was by Slide. They [...]

For years in the US, Black Friday and Cyber Monday has been celebrated making it one of the highest traffic days for customers, a day on which shoppers really turn into buyers. The time of Thanksgiving is the craziest due to these huge events. Different brands have started to leverage out of these events. Big and small businesses now use social networks such as Facebook in order to spread the word [...]

Businesses throughout the world are changing their marketing policies and adapting to the new trends of promotion. Brands such as Levi’s, Wal-Mart, and Sears etc have all deployed social shopping for their products. Linking their online shops with social shopping websites such as ThisNext.com, Groupon.com, Kaboodle.com, and CrowdStorm.com; sales for these brands have significantly improved. As for [...]

While most can agree that a social media presence is highly advantageous in today’s marketplace, one of the biggest mistakes a company can make is to assume that one social networking site or another is the ideal place to begin. The temptation is obvious – if everybody’s on Facebook and Twitter, why not dive in and start creating fan pages and Tweets right away? While an enormous number of [...]

To-date, there is numerous social networks to keep track of. Micro blogging network twitter to upbeat media like Facebook, Social bookmarkers like dig, delicious to social slides and video blogging networks like slide share and YouTube, are on fire these days. With all these social networks on our finger tips social media marketing if handled wisely can prove to be a sharpshooter to tackle all the [...]