Technological advancement grows by nano seconds. Pace of tech progress leaves not a single shred of doubt in one’s mind that the future is unpredictable. Not only that, but we can be sure of evolution at every step. Latest dish on the tech table, being served hot across the global is cloud services/computing. For many of us, who are alien to the concept of cloud computing, here’s how it works: IT [...]

Consumers have, by and large, foregone traditional marketing channels. Sure, television commercials, radio spots, and even bulk mailings have their place in a marketing strategy, but they are becoming less and less effective by the day. A potential customer is several times more likely today to look to Facebook to find a service provider or product than they are to pick up the phone book. Even corporate [...]

Background whispers and closed-door meetings aside, the more we hear about Google+, the more intrigued we become. Of course, we’re a bit biased in that regard.  Here at Avenue Social, we have a vested interest in all things social media-related.  Especially if they have to do with companies like Facebook and Twitter meeting up with additional social media competition. Enter Google+. In [...]

Global financial services are jumping on the bandwagon of social media and reaping desired results out of it. One of the most recent financial services to harness the power of social networking giant, Facebook is American Express. American Express has already struck deals with the likes of Foursquare and now turns to Facebook with its new Facebook app called “Link, Like, Love”. American [...]

The paradigm of social media evolution with its digital implications of a revolution throughout the online space is definitely a force to reckon with. Hordes of people, who are active participants in any online activity, indulge in the dynamic workings of a massive social network. Be it Facebook, Twitter, Google+, LinkedIn or any other popular social network; the global acceptance of all the platforms [...]

We all know by now that big, nationally-recognized brands like Starbucks, Disney, Levis, and many, many others are using social media networking to reach customers.  But what about the smaller fish in the pond? Are small businesses reaching out via social media, too? If you believe a recent survey by Webs, they certainly are.  Webs is a Silver Spring, Maryland-based company that started in [...]

The decline of the Yellow Pages and the newspaper dining section has created a challenge for restaurant owners. It’s no longer enough simply to pay your yearly ad fee to the phone company and get a steady stream of customers. It’s also much less relevant, now, what the local restaurant critic thinks. The fact is, however, it also creates an amazing opportunity. A massive market Facebook boasts [...]

Historically, social networks have not been a significant source of business for retailers. As recently as 2009, less than 13 percent of consumers said that they used social networks in order to research retail products or to find a retailer. Of course, that data is now truly historical. The change to the social media landscape in the past two years, led by Facebook, is truly staggering. A study [...]

Social Media Marketing (SMM) has taken off in a short period of time, changing the entire face of marketing. Businesses are scrambling to determine if, how, and why they should take up an SMM campaign. The playing field between big companies and small companies is still relatively small and there is a current opportunity for small business to level the playing field with big competitors. Defining [...]

About $23K every minute, if you believe a recent study from the Penn State College of Information Sciences & Technology. Researchers at the PSU IS&T college uncovered the math by taking a hard look at data generated by Collecta, a real-time search engine that bills its users as always “in the know.” Even before that, the Penn State research team asked a relatively simple question [...]

For all of the hype surrounding social media marketing these days, you’d think there would be very few firms left on the planet that aren’t adopting Facebook, Twitter and MySpace strategies. Unfortunately, if you happen to think that, you would be wrong. In fact, a Q4 2010 study conducted by eMarketer suggests that a full 20% of companies with 100 or more employees have no plans to utilize [...]

It seems easy to rate games based on their player audience numbers, but what really counts is how much money each game brings in. Furthermore, who are the predominant money spenders on the market when it comes to social gaming? From a recent study done by Frank N. Magid Associates and PlaySpan, the main group that has purchased virtual goods is males from 18 to 24 at 31% in North America in [...]