Technological advancement grows by nano seconds. Pace of tech progress leaves not a single shred of doubt in one’s mind that the future is unpredictable. Not only that, but we can be sure of evolution at every step. Latest dish on the tech table, being served hot across the global is cloud services/computing. For many of us, who are alien to the concept of cloud computing, here’s how it works: IT [...]

Consumers have, by and large, foregone traditional marketing channels. Sure, television commercials, radio spots, and even bulk mailings have their place in a marketing strategy, but they are becoming less and less effective by the day. A potential customer is several times more likely today to look to Facebook to find a service provider or product than they are to pick up the phone book. Even corporate [...]

The decline of the Yellow Pages and the newspaper dining section has created a challenge for restaurant owners. It’s no longer enough simply to pay your yearly ad fee to the phone company and get a steady stream of customers. It’s also much less relevant, now, what the local restaurant critic thinks. The fact is, however, it also creates an amazing opportunity. A massive market Facebook boasts [...]

Social Media Marketing to Reduce Costs and Drive Revenue No matter how many website visitors you get, no matter how many Facebook Fans or Twitter followers you have, no matter how often you’re retweeted or how many people have signed up for your mailing list, ultimately every business wants to drive sales and reduce costs. To measure the impact of a Social Media Marketing (SMM) Campaign, you [...]

It’s a well-known axiom: when customers have a good experience, they may tell five of their friends about it.  But if they have a bad experience, they’ll tell everybody. So how does a business committed to good customer service respond to that? Fortunately, today we have social media marketing to help turn bad situations into good ones.  Now, with all of the digital tools available [...]

Lead Generation is actually a process through which marketers and brands provide value information to prospective buyers and make sure to keep them engaged till they are actually ready to buy. For marketers and brands social media has become a hub for generating beneficial and engaging leads. Being the top emerging channel for lead generation it attracts marketers like bees and produces quality honey [...]

Social media gained momentum in 2010 and in 2011 the use of social media strategies will continue to enhance to another level. However the buzzword social media actually is doesn’t make marketing any easier.  Social media is no doubt a powerful tool for marketers to strengthen their bond and relationship with different B2B companies as well as their customers. Social media can sky rocket one’s [...]

Businesses throughout the world are changing their marketing policies and adapting to the new trends of promotion. Brands such as Levi’s, Wal-Mart, and Sears etc have all deployed social shopping for their products. Linking their online shops with social shopping websites such as ThisNext.com, Groupon.com, Kaboodle.com, and CrowdStorm.com; sales for these brands have significantly improved. As for [...]

By now, most people who understand the changes the Information Age has brought to the world also understand that social media has become no small part of that change. The really smart ones among us have gone a step further, choosing to embrace social media not only as an agent of change – but also as a driving force in the quest for finding and maximizing opportunity. How so? Through social [...]