Tag Archives : facebook
The New Face of Facebook
Posted by Dave DiCola on March 17, 2011 · 4 Comments
With updates to the look and feel of both Profiles and Pages on Facebook, there are new opportunities for users to create and maintain brand awareness – in an easier way, and with less investment in time.
We think these changes are bringing significant improvement to the user-friendliness and ultimately, to the ability of businesses and organizations to expand relationships. The key is relevance, [...]
The New Bing Thing
Posted by Dave DiCola on March 9, 2011 · 4 Comments
A new Bing toolbar was unveiled in mid-February of this year, and Facebook integration is built right in.
Microsoft’s support of Facebook has been well known for some time now, by providing everything from Facebook’s site search feature to assisting with ad sales and personalizing Bing’s web search with Facebook data.
This latest development, however, seems to be the most significant [...]
You Get What You Measure
Posted by Dave DiCola on February 28, 2011 · 2 Comments
Sure, it’s an old saying.
But old sayings get to be that way because they’re meaningful over time.
Nowhere is the “You Get What You Measure” axiom more appropriate than in social media marketing. In fact, the saying is applicable across all disciplines in marketing – not just the ones related to social networking.
Why all this focus on measuring things? Because there is simply [...]
Category: Facebook Developers, Social Media Marketing
Facebook and Location-Based Services
Posted by Dave DiCola on February 17, 2011 · 2 Comments
For the first few years of the social media marketing phenomenon, most of the e-commerce emphasis has been placed on driving results for national (and even global) organizations. From Starbucks to Disney, the use of social media to promote brand awareness has pretty much become a prerequisite.
Now, the tides are washing up on more local shores.
In the fourth quarter of 2010, Facebook announced [...]
The Facebook Credit Funnel
Posted by Dave DiCola on February 4, 2011 · 5 Comments
If Facebook gets its way, there may soon be only one payment option available for the purchase of virtual goods.
You guessed it – Facebook credits.
Since early last year, Facebook has been funneling app developers like AvenueSocial away from credit card payments, game cards and offer walls – all in the name of promoting Facebook credits as the payment method of choice.
Or force, as it [...]
Avenuesocial – Broadening Opportunities in the World of Social Media
Posted by Faizan Subzwari on January 31, 2011 · 5 Comments
The buzz of social media is not new to online marketers. Since almost half a decade or more, with the advent of social networking, the concept of social media development has also flourished in sync. Many a companies have leveraged from social media and so the requirement for agencies deploying social media development has also increased with time. One such company that has made its way from the wilderness [...]
How to use Social Media for Lead Generation
Posted by Hira Khan on January 27, 2011 · 3 Comments
Lead Generation is actually a process through which marketers and brands provide value information to prospective buyers and make sure to keep them engaged till they are actually ready to buy. For marketers and brands social media has become a hub for generating beneficial and engaging leads. Being the top emerging channel for lead generation it attracts marketers like bees and produces quality honey [...]
Tips for Running a Successful Social Media Campaign
Posted by Faizan Subzwari on January 18, 2011 · 15 Comments
Social media has galloped its way into the mainstream promotional mediums in the last few years. Small and large companies alike have acknowledged the presence and importance of social media for their brands and products. A point worth mentioning here is that however social media has turned around for the betterment of brands,it is still evolving and changing constantly. Amongst the hoard of companies [...]
The Buzz of Social Media Sky Rockets in 2011
Posted by Hira Khan on January 10, 2011 · 2 Comments
Social media gained momentum in 2010 and in 2011 the use of social media strategies will continue to enhance to another level. However the buzzword social media actually is doesn’t make marketing any easier. Social media is no doubt a powerful tool for marketers to strengthen their bond and relationship with different B2B companies as well as their customers. Social media can sky rocket one’s [...]
Business Benefits of Social Shopping
Posted by Faizan Subzwari on December 7, 2010 · 19 Comments
Businesses throughout the world are changing their marketing policies and adapting to the new trends of promotion. Brands such as Levi’s, Wal-Mart, and Sears etc have all deployed social shopping for their products. Linking their online shops with social shopping websites such as ThisNext.com, Groupon.com, Kaboodle.com, and CrowdStorm.com; sales for these brands have significantly improved. As for [...]
Ten Keys to Social Media Marketing Success
Posted by Dave on December 1, 2010 · 3 Comments
By now, most people who understand the changes the Information Age has brought to the world also understand that social media has become no small part of that change.
The really smart ones among us have gone a step further, choosing to embrace social media not only as an agent of change – but also as a driving force in the quest for finding and maximizing opportunity.
How so? Through social [...]
Real Results, Real Revenue: Three Social Media Success Stories
Posted by Dave on November 23, 2010 · 16 Comments
We hear about the need for a social marketing presence all the time. We hear about the best practices, the best sites, the best promotions, and how many followers Starbucks has this month. But for all the hype surrounding social media marketing, wouldn’t it be nice to hear a bit more about the revenue it’s generating?
With that in mind, here are three specific social media success stories:
ShipServ: [...]
Getting Up for Mainstream Social media
Posted by Dave on November 15, 2010 · 10 Comments
While most can agree that a social media presence is highly advantageous in today’s marketplace, one of the biggest mistakes a company can make is to assume that one social networking site or another is the ideal place to begin. The temptation is obvious – if everybody’s on Facebook and Twitter, why not dive in and start creating fan pages and Tweets right away?
While an enormous number of [...]
Optimum Social Media Marketing Strategies
Posted by Hira Khan on November 11, 2010 · 18 Comments
To-date, there is numerous social networks to keep track of. Micro blogging network twitter to upbeat media like Facebook, Social bookmarkers like dig, delicious to social slides and video blogging networks like slide share and YouTube, are on fire these days. With all these social networks on our finger tips social media marketing if handled wisely can prove to be a sharpshooter to tackle all the [...]
