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Networking your way to entrepreneurship

Posted by Dave on January 18, 2012 · 0 Comment

As with all businesses, being an entrepreneur is risky, but given the job market trends and salaries, the risks can outweigh chances of success. But the timing could not be better than it is now, thanks to social media. Mark Zuckerberg, founder of Facebook is the ideal example of entrepreneurial success. It did not come overnight nor was it sheer luck. What made it work is the outreach that took [...]

Category: Social Media Marketing, Social Network

Facebook Ticker Box Gets the Boot with Praises for ‘Timeline’

Posted by Faizan Subzwari on September 27, 2011 · 2 Comments

Mark Zuckerberg might have overcome his public sweating issues and captivated the audience at f8, but will Facebook ever stop changing? Twitter was flooded with tweets from across the Atlantic with people ranting about the changes Facebook made to its layout. Few of the prominent tweets as portrayed by Mashable are as follows: It is vividly clear from public reactions on Twitter and Google+ [...]

Category: Monetization, Open Graph

Should Apple Be Daunted of Facebook Phone?

Posted by Faizan Subzwari on September 19, 2011 · 11 Comments

Mark Zuckerberg unleashed the mother of all social networks in 2004, by the name Facebook. Many reviewers have made fortunes by analyzing and reviewing its feature and to date profit from its success in collective nature of affairs. Tech pundits are banking millions on the fact that if any social network is to challenge Apple’s predominance in tech world, it can only be Facebook. Technology tycoons, [...]

Category: Facebook Applications, Facebook Developers

Social Community Management: How to do it Right!

Posted by Faizan Subzwari on September 6, 2011 · 11 Comments

“There is no such thing as a worthless conversation, provided you know what to listen for. And questions are the breath of life for a conversation.” – James Nathan Miller The whole concept behind the social media is to make your word go viral. Human interactions back your words up like no other medium. Pictorial definition of actions intertwined with proactive discussions and Q&A session [...]

Category: Advertising, Facebook Blog, Social Media Marketing, Social Network

Google+, Fastest Growing Social Network with Extraordinary Numbers!

Posted by Faizan Subzwari on August 4, 2011 · 18 Comments

Google+, a new social network from the house of Google has hit the market by storm. Google+ is giving a serious run for its money to the 750 million user base of Zuckerberg's Facebook. With over 20 million users in first 3 weeks, Google+ is the fastest growing social network of its times. A detailed analysis of Google+ and its contemporaries is given below. Enjoy the infographic blog as it'll unveil [...]

Category: Advertising, Facebook Blog, Google plus

Reading Between the Lines of Facebook Code: Is Music Service Next?

Posted by Dave DiCola on July 27, 2011 · 4 Comments

Numerous reports on the Internet are pointing to a potential leak in Facebook code that suggests the social media stalwart may be planning a music service as its next big roll-out. Music, huh? Some of the articles related to this prediction see a Facebook-style, social media music service as a logical step for the networking giant – if for no other reason than it may be scrambling to respond [...]

Category: Facebook Blog, Facebook Connects, Facebook Developers

Leading Financial Services Go Social for Merchants

Posted by Faizan Subzwari on July 20, 2011 · 0 Comment

Global financial services are jumping on the bandwagon of social media and reaping desired results out of it. One of the most recent financial services to harness the power of social networking giant, Facebook is American Express. American Express has already struck deals with the likes of Foursquare and now turns to Facebook with its new Facebook app called “Link, Like, Love”. American [...]

Category: Advertising, Facebook Blog, Monetization

Five Essential Facebook Page Marketing Tips

Posted by Melissa Higbee on July 15, 2011 · 0 Comment

Is your firm wasting the time and energy it spends developing Facebook page content? Chances are, if you’re not following observing some fundamentals about Facebook page marketing, you could very well be squandering the excellent opportunities that a well-conceived strategy presents. With that in mind, here are five essential Facebook Page marketing tips you should be aware of: 1. Make [...]

Category: Facebook Fan Page, Facebook Games, Social Media Marketing

Using Facebook to Boost Your Restaurant’s Business

Posted by Melissa Higbee on July 6, 2011 · 0 Comment

The decline of the Yellow Pages and the newspaper dining section has created a challenge for restaurant owners. It’s no longer enough simply to pay your yearly ad fee to the phone company and get a steady stream of customers. It’s also much less relevant, now, what the local restaurant critic thinks. The fact is, however, it also creates an amazing opportunity. A massive market Facebook boasts [...]

Category: Facebook Applications, Facebook Fan Page

Behind the Scenes at Facebook

Posted by Dave DiCola on July 4, 2011 · 4 Comments

In a May video conference posted by its engineering team, Facebook outlined some of the techniques it uses to keep up with the seemingly impossible avalanche of bugs, fixes, enhancements, and security issues it must deal with on a daily basis. The conference was quite interesting, as it spelled out some of the behind-the scenes machinations Facebook must engage in order to keep its giant platform [...]

Category: Monetization, Social Media Marketing

How to Build a Massive Facebook Fan Base

Posted by Melissa Higbee on June 29, 2011 · 1 Comment

If you’re going to really make the most from Facebook, you need to have a sizable Facebook fan base. The fact of the matter is that you can set up a stunning page for your business, sink tons of time and even money into it, and never see a single lead or additional sale grow out of it. You need to be smart about gaining Facebook fans, and you need to have a powerful, multi-pronged strategy about [...]

Category: Advertising, Facebook Blog, Facebook Fan Page, Social Media Marketing

Steps for a Social Media Strategy

Posted by Melissa Higbee on June 13, 2011 · 0 Comment

Social media is changing the way businesses can communicate with their customers. Social media offers opportunities to build relationships, build brand loyalty, and get people more engaged with your company and product or services. Social media usage by small business doubled in 2009 and continued to rapidly rise in 2010. 80% of them already have a page on Facebook and post status updates on that [...]

Category: Advertising, Facebook Blog, Facebook Fan Page, Monetization, Social Media Marketing, Social Network

Hungry? How About a Cookie, Courtesy of Twitter?

Posted by Dave DiCola on June 9, 2011 · 4 Comments

Whenever a social media giant like Facebook or Twitter announces an “improvement” to the way fans “like” or “follow,” our ears perk up. Do yours? If not, maybe they should. Earlier this month, Twitter announced two new developments that will affect the way users conduct activities on the site. The first announcement has to do with a new capability for webmasters, which will allow [...]

Category: Facebook Blog, Social Media Marketing, Social Network, Twitter

Planning Your Social Media Marketing Strategy – Three Essential Tips

Posted by Dave DiCola on May 10, 2011 · 3 Comments

In early April of this year, we opined about the difference between a “brand awareness strategy” and a “social media strategy” in our “Brand Awareness and Social Media” blog. If you don’t mind, we’d like to opine a little bit further. Even if we can agree that at the end of the day, marketing executives should focus on brand and overall marketing strategies rather than “social [...]

Category: Advertising, Facebook Applications, Social Media Marketing, Social Network