Everyone seems to be using Facebook to market their business today. What that’s resulted in is a ton of relatively bland Facebook pages, all striving to get as many Likes as they can. If you want to really draw your customers in and get your marketing message out, there needs to be something different about your Facebook marketing strategies. You need to make sure your Facebook marketing endeavors [...]

Facebook offers huge potential for businesses. With nearly a billion users, it’s the most pervasive social media network in the world, and it’s likely to stay that way for some time. For global companies trying to reach a global audience, Facebook is an ideal medium. However, Facebook also has plenty of opportunity for local businesses. Small businesses can surely benefit from connecting with [...]

Facebook has become more than just playing games, keeping tabs on your friends, and doing silly quizzes all day long. Today, more people than ever are using the power of Facebook to find the products and services that they need. Likewise, Facebook represents a huge opportunity for small businesses. When done correctly, your Facebook marketing strategy can become a highly-effective tool. You can spread [...]

Background whispers and closed-door meetings aside, the more we hear about Google+, the more intrigued we become. Of course, we’re a bit biased in that regard.  Here at Avenue Social, we have a vested interest in all things social media-related.  Especially if they have to do with companies like Facebook and Twitter meeting up with additional social media competition. Enter Google+. In [...]

Global financial services are jumping on the bandwagon of social media and reaping desired results out of it. One of the most recent financial services to harness the power of social networking giant, Facebook is American Express. American Express has already struck deals with the likes of Foursquare and now turns to Facebook with its new Facebook app called “Link, Like, Love”. American [...]

Is your firm wasting the time and energy it spends developing Facebook page content? Chances are, if you’re not following observing some fundamentals about Facebook page marketing, you could very well be squandering the excellent opportunities that a well-conceived strategy presents. With that in mind, here are five essential Facebook Page marketing tips you should be aware of: 1. Make [...]

We all know by now that big, nationally-recognized brands like Starbucks, Disney, Levis, and many, many others are using social media networking to reach customers.  But what about the smaller fish in the pond? Are small businesses reaching out via social media, too? If you believe a recent survey by Webs, they certainly are.  Webs is a Silver Spring, Maryland-based company that started in [...]

Social media is one of the greatest untapped marketing resources available to small businesses. Not only do sites like Facebook offer small businesses a way to connect with their customers, they also provide a vehicle in which powerful marketing messages can be delivered. In the Facebook world, one of the most useful tools to convey those messages is Facebook apps. There are many apps you can [...]

Social Media Marketing (SMM) has taken off in a short period of time, changing the entire face of marketing. Businesses are scrambling to determine if, how, and why they should take up an SMM campaign. The playing field between big companies and small companies is still relatively small and there is a current opportunity for small business to level the playing field with big competitors. Defining [...]

Back in late February, Facebook announced sweeping changes to its “Like” button, a move that had some pundits suggesting the social media giant was guilty of a “bait and switch.” Haters of the new Like button had a few good points, such as: It used to be that users clicking the Like button were simply indicating that they, well, “liked” a website, company, promotion [...]

Look out, Netflix!  Facebook might just be coming after you. Earlier this month, the social media giant streamed The Dark Knight directly from the popular movie’s Facebook fan page.  The move accompanied an announcement that Warner Brothers (the studio responsible for Dark Knight)  will begin offering pay-per-view movies via Facebook. The cost?  Thirty (30) Facebook credits – which coverts [...]

Every time you turn around, it seems that new stories about creative uses for social media marketing get served up.  And just as fast as the “waiters” can bring them, those stories get devoured by the social-media hungry public. One of the latest examples comes courtesy of the New York Times itself.  Citing illustrations related to the food and restaurant industry, the Times reported in a [...]