While the advent of social networking sites has unarguably opened up a plethora of opportunities in the digital stratosphere, a commonly faced challenge for businesses is keeping up with the rapid pace of developments in this sector. Facebook, in particular, is infamous for sweeping fans unexpectedly off their feet with their notorious and frequent changes. It is therefore important for brands to not [...]

The US Department of Education reported over 12.2 million enrollments in college-level credit-grating distance learning courses in 2006 - 2007.  Of these 12.2 million enrollments, 77 reported online courses, 12 percent reported hybrid/blended on-line courses, and 10 percent reported in other types of distance education. Of the institutions included, public 2-year institutions reported the highest [...]

Small businesses have to be careful about where they spend their marketing funds. The fact of the matter is that, while social media sites like Facebook offer tremendous opportunities for small businesses, you’ve got to know exactly how to use them if you want them to be effective. For many businesses, poor Facebook marketing means low ROI, which means that many just aren’t willing to take the [...]

“There is no such thing as a worthless conversation, provided you know what to listen for. And questions are the breath of life for a conversation.” – James Nathan Miller The whole concept behind the social media is to make your word go viral. Human interactions back your words up like no other medium. Pictorial definition of actions intertwined with proactive discussions and Q&A session [...]

The true potential of Facebook and other social media sites lies in the person-to-person aspect. In this way, Facebook lends itself to viral phenomena. Getting your Facebook presence to go viral – to garner hundreds or thousands of fans – takes time and it takes work. More importantly, it takes real creativity and uniqueness. So, how do you get from here to there? How do you create a viral response [...]

Facebook can never be out of news. Whether its merger with Skype or its CEO being Google- , it’s always in the mix of affairs. Latest from the Palo Alto HQ is Push Pop Press. Push Pop Press is a digital bookmarking service initiated by techies like Kimon Tsinteris and Mike Matas, is re-imagination of the e-book. The first project that ever came under Push Pop Press’s banner was Al Gore’s [...]

It seems that the never-ending stream of studies published about digital media continue to point to one inescapable fact: Facebook’s cap has more feathers in it than anyone else’s. At least when it comes to social media, anyway. One of the latest, which was published in late June by the Internet marketing consultants at Compete (www.compete.com) suggests that Facebook’s place in the feathered-cap [...]

Facebook has undoubtedly provided its global user base with an unparallel platform of cost effective and highly productive marketing tactics. 750 million users worldwide is more than enough a reason for any company whether a startup or running business, to invest in this medium of promotion. The rate at which Facebook lets you post an ad via cost-per-click (CPC), cost-per-acquisition (CPA) and cost-per-thousand-impressions [...]

Numerous reports on the Internet are pointing to a potential leak in Facebook code that suggests the social media stalwart may be planning a music service as its next big roll-out. Music, huh? Some of the articles related to this prediction see a Facebook-style, social media music service as a logical step for the networking giant – if for no other reason than it may be scrambling to respond [...]

In a May video conference posted by its engineering team, Facebook outlined some of the techniques it uses to keep up with the seemingly impossible avalanche of bugs, fixes, enhancements, and security issues it must deal with on a daily basis. The conference was quite interesting, as it spelled out some of the behind-the scenes machinations Facebook must engage in order to keep its giant platform [...]

Facebook offers so many possibilities for small businesses to connect with customers that it’s truly mind-boggling. Simply having a Facebook page is a good start, of course; however, if you’re really going to reach out beyond your existing customer base and hook up with potential customers in your target market, you need to use some of the other tools and resources that Facebook has to offer. A [...]

According to a new study and market survey, Facebook has been making unprecedented profits. Its current value is said to be more than $87.5bn! This is excluding the outstanding shares worth $2.5bn. It has been observed that the share price of Facebook increased from $32 to $35 yesterday on SharePost. After the LinkedIn IPO on May 19th, there has been a lot of talk about Facebook’s initial public [...]

Sure, it’s an old saying. But old sayings get to be that way because they’re meaningful over time. Nowhere is the “You Get What You Measure” axiom more appropriate than in social media marketing.  In fact, the saying is applicable across all disciplines in marketing – not just the ones related to social networking. Why all this focus on measuring things?  Because there is simply [...]

For all of the hype surrounding social media marketing these days, you’d think there would be very few firms left on the planet that aren’t adopting Facebook, Twitter and MySpace strategies. Unfortunately, if you happen to think that, you would be wrong. In fact, a Q4 2010 study conducted by eMarketer suggests that a full 20% of companies with 100 or more employees have no plans to utilize [...]