Facebook Developers | Facebook Blog

7 Ways to Increase Facebook ROI for Your Brand

Posted by Joshua White on December 5, 2011 · 0 Comment

Businesses generally know how to measure ROI for their various marketing endeavors. They look at specific real-world metrics to see whether a given marketing campaign is having the desired effect. This ability to measure ROI is essential, and saves companies significant amounts of expenditures in failed marketing plans. Social media marketing, however, can be a little more nebulous. To measure the [...]

Category: Monetization

Planning Your Social Media Marketing Strategy – Three Essential Tips

Posted by Dave DiCola on May 10, 2011 · 3 Comments

In early April of this year, we opined about the difference between a “brand awareness strategy” and a “social media strategy” in our “Brand Awareness and Social Media” blog. If you don’t mind, we’d like to opine a little bit further. Even if we can agree that at the end of the day, marketing executives should focus on brand and overall marketing strategies rather than “social [...]

Category: Advertising, Facebook Applications, Social Media Marketing, Social Network

Facebook Steps Up with New Marketing Features

Posted by Faizan Subzwari on April 8, 2011 · 1 Comment

Facebook developers and creative heads are always on their toes when it comes to improving and evolving the social networking experience. With marketers flocking in on the deck, the platform provides a good opportunity for brands and consumers alike to cash in on it. A lot of newbie marketers tend to overlook the power points of online marketing when they utilize Facebook as a marketing forum. [...]

Category: Facebook Applications, Facebook Fan Page, Facebook Games, Social Media Marketing

The New Face of Facebook

Posted by Dave DiCola on March 17, 2011 · 4 Comments

With updates to the look and feel of both Profiles and Pages on Facebook, there are new opportunities for users to create and maintain brand awareness – in an easier way, and with less investment in time. We think these changes are bringing significant improvement to the user-friendliness and ultimately, to the ability of businesses and organizations to expand relationships. The key is relevance, [...]

Category: Advertising, Facebook Blog, Facebook Fan Page, Social Media Marketing, Social Network

Fortune 100 Increasingly Embracing Social Media Marketing

Posted by Dave DiCola on March 14, 2011 · 8 Comments

A new report by Burson-Marsteller says that Fortune 100 companies are using social media marketing in an ever increasing way. The study involved 32 U.S. companies, 47 European companies and 18 Asia Pacific firms (as well as three from Latin America). It looked into the social media activities of all 100 firms on the Fortune Global list, including the use of Facebook, Twitter, YouTube, blogs and [...]

Category: Facebook Blog, Social Media Marketing

Facebook and Location-Based Services

Posted by Dave DiCola on February 17, 2011 · 2 Comments

For the first few years of the social media marketing phenomenon, most of the e-commerce emphasis has been placed on driving results for national (and even global) organizations. From Starbucks to Disney, the use of social media to promote brand awareness has pretty much become a prerequisite. Now, the tides are washing up on more local shores. In the fourth quarter of 2010, Facebook announced [...]

Category: Advertising, Facebook Applications, Facebook Blog, Social Network

Avenuesocial – Broadening Opportunities in the World of Social Media

Posted by Faizan Subzwari on January 31, 2011 · 5 Comments

The buzz of social media is not new to online marketers. Since almost half a decade or more, with the advent of social networking, the concept of social media development has also flourished in sync. Many a companies have leveraged from social media and so the requirement for agencies deploying social media development has also increased with time. One such company that has made its way from the wilderness [...]

Category: Advertising, Facebook Developers, Monetization

Facebook APIs: A Money Making Tool for App Developers

Posted by Hira Khan on December 28, 2010 · 1 Comment

Facebook has made a noticeable change in our lives especially on our social networking profiles and has totally created a new world for its users. Keeping in view its different mind blowing services such as its open APIs via which anyone is allowed to create their own proper fan pages and applications. One of the very first applications that were made for Facebook utilizing APIs was by Slide. They [...]

Category: Facebook Blog, Facebook Developers, Monetization

Ten Keys to Social Media Marketing Success

Posted by Dave on December 1, 2010 · 3 Comments

By now, most people who understand the changes the Information Age has brought to the world also understand that social media has become no small part of that change. The really smart ones among us have gone a step further, choosing to embrace social media not only as an agent of change – but also as a driving force in the quest for finding and maximizing opportunity. How so? Through social [...]

Category: Advertising, Facebook Blog, Social Media Marketing, Social Network

Real Results, Real Revenue: Three Social Media Success Stories

Posted by Dave on November 23, 2010 · 15 Comments

We hear about the need for a social marketing presence all the time. We hear about the best practices, the best sites, the best promotions, and how many followers Starbucks has this month. But for all the hype surrounding social media marketing, wouldn’t it be nice to hear a bit more about the revenue it’s generating? With that in mind, here are three specific social media success stories: ShipServ: [...]

Category: Advertising, Facebook Blog, Facebook Fan Page, Social Media Marketing

Understanding Facebook ROI Gimmicks

Posted by Faizan Subzwari on November 2, 2010 · 32 Comments

Facebook is now arguably the most widely utilized social networking service in modern times. Not only is it the best place to stay connected with friends and family, it’s also a dynamic and powerful marketing tool that has leveraged the business on behalf of its clientele. A recent statistical analysis shows that more than 25% of US pages views are on Facebook, reflecting upon the vast reach that [...]

Category: Facebook Blog, Facebook Policy, Social Network

Open Graph Privacy

Posted by Muaz Halees on May 21, 2010 · 2 Comments

Facebook Open Graph will not fundamentally change the user experience. It will, however, disseminate public information to a wider audience. Information classified as "public" on a person's page will now be public to a world not bound to Facebook. Now that the 24-hour data storage restriction is lifted all your public info will be interconnected with websites that integrate Facebook's platform. [...]

Category: Facebook Policy, Open Graph

B2B and Facebook Marketing

Posted by Hakim sadik on January 26, 2010 · 11 Comments

The B2B sector is not accustomed to social marketing. An easy way for a B2B to enter social media is to choose one popular social network to focus on initially. This is a great way to start your social marketing campaign. Facebook is the best social network to start for B2B marketing campaigns. A company can use Facebook to do combinations of advertising and branding to make their image [...]

Category: Advertising, Social Media Marketing

Branded Facebook Apps that Agencies Can Offer Clients

Posted by Hakim sadik on January 25, 2010 · 0 Comment

Small and Big Businesses both need branded Facebook apps which can market and promote their business effectively. Social Media is not an option anymore, it is a vital need for brands in their marketing campaign. Most brands approach their Marketing Agencies to consult or build these apps for them whereas the conventional agencies are not geared to offer them a social media campaign as their [...]

Category: Facebook Applications, Facebook Blog, Facebook Developers