Social media presents a unique opportunity to businesses of all shapes and sizes. Companies from the local hardware store to the major worldwide brands are using social media sites like Facebook and Twitter to gain a distinct advantage over the competition. Yet, crafting the right social media strategy is key; you can pump a significant amount of time and money into a campaign with very little to show [...]

The true potential of Facebook and other social media sites lies in the person-to-person aspect. In this way, Facebook lends itself to viral phenomena. Getting your Facebook presence to go viral – to garner hundreds or thousands of fans – takes time and it takes work. More importantly, it takes real creativity and uniqueness. So, how do you get from here to there? How do you create a viral response [...]

Facebook can never be out of news. Whether its merger with Skype or its CEO being Google- , it’s always in the mix of affairs. Latest from the Palo Alto HQ is Push Pop Press. Push Pop Press is a digital bookmarking service initiated by techies like Kimon Tsinteris and Mike Matas, is re-imagination of the e-book. The first project that ever came under Push Pop Press’s banner was Al Gore’s [...]

Facebook has undoubtedly provided its global user base with an unparallel platform of cost effective and highly productive marketing tactics. 750 million users worldwide is more than enough a reason for any company whether a startup or running business, to invest in this medium of promotion. The rate at which Facebook lets you post an ad via cost-per-click (CPC), cost-per-acquisition (CPA) and cost-per-thousand-impressions [...]

Background whispers and closed-door meetings aside, the more we hear about Google+, the more intrigued we become. Of course, we’re a bit biased in that regard.  Here at Avenue Social, we have a vested interest in all things social media-related.  Especially if they have to do with companies like Facebook and Twitter meeting up with additional social media competition. Enter Google+. In [...]

Numerous reports on the Internet are pointing to a potential leak in Facebook code that suggests the social media stalwart may be planning a music service as its next big roll-out. Music, huh? Some of the articles related to this prediction see a Facebook-style, social media music service as a logical step for the networking giant – if for no other reason than it may be scrambling to respond [...]

Global financial services are jumping on the bandwagon of social media and reaping desired results out of it. One of the most recent financial services to harness the power of social networking giant, Facebook is American Express. American Express has already struck deals with the likes of Foursquare and now turns to Facebook with its new Facebook app called “Link, Like, Love”. American [...]

Social media marketing is a full time job and not something that a business man can do on its own on a regular basis for his brand. It requires patience, whole lot of time and resources. For a good running business or brand, a normal practice for a marketer would be to recruit members in his team and come up with creative and innovative strategies for social media campaigns for the company. The kind [...]

Is your firm wasting the time and energy it spends developing Facebook page content? Chances are, if you’re not following observing some fundamentals about Facebook page marketing, you could very well be squandering the excellent opportunities that a well-conceived strategy presents. With that in mind, here are five essential Facebook Page marketing tips you should be aware of: 1. Make [...]

We all know by now that big, nationally-recognized brands like Starbucks, Disney, Levis, and many, many others are using social media networking to reach customers.  But what about the smaller fish in the pond? Are small businesses reaching out via social media, too? If you believe a recent survey by Webs, they certainly are.  Webs is a Silver Spring, Maryland-based company that started in [...]

In a May video conference posted by its engineering team, Facebook outlined some of the techniques it uses to keep up with the seemingly impossible avalanche of bugs, fixes, enhancements, and security issues it must deal with on a daily basis. The conference was quite interesting, as it spelled out some of the behind-the scenes machinations Facebook must engage in order to keep its giant platform [...]

If you’re going to really make the most from Facebook, you need to have a sizable Facebook fan base. The fact of the matter is that you can set up a stunning page for your business, sink tons of time and even money into it, and never see a single lead or additional sale grow out of it. You need to be smart about gaining Facebook fans, and you need to have a powerful, multi-pronged strategy about [...]

Historically, social networks have not been a significant source of business for retailers. As recently as 2009, less than 13 percent of consumers said that they used social networks in order to research retail products or to find a retailer. Of course, that data is now truly historical. The change to the social media landscape in the past two years, led by Facebook, is truly staggering. A study [...]

Social Media Marketing (SMM) has taken off in a short period of time, changing the entire face of marketing. Businesses are scrambling to determine if, how, and why they should take up an SMM campaign. The playing field between big companies and small companies is still relatively small and there is a current opportunity for small business to level the playing field with big competitors. Defining [...]