Facebook Developer | Facebook Blog

5 + 5 ways to turn sour customers to sweet on Facebook

Posted by Dave on January 23, 2012 · 0 Comment

“If you have a complaint or issue with your vehicle we want to help, but we can't do it here. Please contact us in …..” That’s Ford’s statement on their Facebook page. Very tactful. Top social sites such as Facebook and Twitter have transformed companies into “your complaint is our command” genies. Back before social sites, Facebook B.C. companies printed their toll free numbers on [...]

Category: Facebook Fan Page, Social Media Marketing

Networking your way to entrepreneurship

Posted by Dave on January 18, 2012 · 0 Comment

As with all businesses, being an entrepreneur is risky, but given the job market trends and salaries, the risks can outweigh chances of success. But the timing could not be better than it is now, thanks to social media. Mark Zuckerberg, founder of Facebook is the ideal example of entrepreneurial success. It did not come overnight nor was it sheer luck. What made it work is the outreach that took [...]

Category: Social Media Marketing, Social Network

Taking quality pictures for social media

Posted by Dave on January 10, 2012 · 0 Comment

Let’s just say it’s about time you change not the way you look, but how you look on the internet. The pressure is more so if you are on social network sites that are increasingly focusing on visuals than ever before. Facebook’s new profile page Timeline, requires a high-resolution picture size of 850 × 315 pixels. Anything less or more will be cropped automatically by the site, a result that [...]

Category: Social Media Marketing

Keeping Up With Facebook Changes

Posted by Joshua White on December 16, 2011 · 0 Comment

While the advent of social networking sites has unarguably opened up a plethora of opportunities in the digital stratosphere, a commonly faced challenge for businesses is keeping up with the rapid pace of developments in this sector. Facebook, in particular, is infamous for sweeping fans unexpectedly off their feet with their notorious and frequent changes. It is therefore important for brands to not [...]

Category: Facebook Policy

7 Ways to Increase Facebook ROI for Your Brand

Posted by Joshua White on December 5, 2011 · 0 Comment

Businesses generally know how to measure ROI for their various marketing endeavors. They look at specific real-world metrics to see whether a given marketing campaign is having the desired effect. This ability to measure ROI is essential, and saves companies significant amounts of expenditures in failed marketing plans. Social media marketing, however, can be a little more nebulous. To measure the [...]

Category: Monetization

Online Learning Portals – Changing the Education System

Posted by Joshua White on November 22, 2011 · 0 Comment

The US Department of Education reported over 12.2 million enrollments in college-level credit-grating distance learning courses in 2006 - 2007. Of these 12.2 million enrollments, 77 reported online courses, 12 percent reported hybrid/blended on-line courses, and 10 percent reported in other types of distance education. Of the institutions included, public 2-year institutions reported the highest [...]

Category: Monetization, Social Network

Facebook Marketing ROI for Small Business

Posted by Joshua White on November 18, 2011 · 0 Comment

Small businesses have to be careful about where they spend their marketing funds. The fact of the matter is that, while social media sites like Facebook offer tremendous opportunities for small businesses, you’ve got to know exactly how to use them if you want them to be effective. For many businesses, poor Facebook marketing means low ROI, which means that many just aren’t willing to take the [...]

Category: Facebook Developers, Open Graph

Identifying your Target market on Facebook

Posted by Joshua White on November 15, 2011 · 0 Comment

The potential of Facebook to be able to help build your business or your brand is directly related to your ability to identify your target market. You can devote significant amounts of resources into publishing killer Facebook apps and creating an awesome Facebook profile, yet see very little in the way of return on your marketing investment. Ultimately, you need to be able to reach specific people [...]

Category: Monetization

Facebook Ticker Box Gets the Boot with Praises for ‘Timeline’

Posted by Faizan Subzwari on September 27, 2011 · 2 Comments

Mark Zuckerberg might have overcome his public sweating issues and captivated the audience at f8, but will Facebook ever stop changing? Twitter was flooded with tweets from across the Atlantic with people ranting about the changes Facebook made to its layout. Few of the prominent tweets as portrayed by Mashable are as follows: It is vividly clear from public reactions on Twitter and Google+ [...]

Category: Monetization, Open Graph

Should Apple Be Daunted of Facebook Phone?

Posted by Faizan Subzwari on September 19, 2011 · 11 Comments

Mark Zuckerberg unleashed the mother of all social networks in 2004, by the name Facebook. Many reviewers have made fortunes by analyzing and reviewing its feature and to date profit from its success in collective nature of affairs. Tech pundits are banking millions on the fact that if any social network is to challenge Apple’s predominance in tech world, it can only be Facebook. Technology tycoons, [...]

Category: Facebook Applications, Facebook Developers

Social Community Management: How to do it Right!

Posted by Faizan Subzwari on September 6, 2011 · 11 Comments

“There is no such thing as a worthless conversation, provided you know what to listen for. And questions are the breath of life for a conversation.” – James Nathan Miller The whole concept behind the social media is to make your word go viral. Human interactions back your words up like no other medium. Pictorial definition of actions intertwined with proactive discussions and Q&A session [...]

Category: Advertising, Facebook Blog, Social Media Marketing, Social Network

12 Steps for Crafting your Social Media Policy

Posted by Melissa Higbee on August 17, 2011 · 0 Comment

Social media presents a unique opportunity to businesses of all shapes and sizes. Companies from the local hardware store to the major worldwide brands are using social media sites like Facebook and Twitter to gain a distinct advantage over the competition. Yet, crafting the right social media strategy is key; you can pump a significant amount of time and money into a campaign with very little to show [...]

Category: Facebook Policy, Social Media Marketing

10 Tips for Taking your Facebook Presence Viral

Posted by Melissa Higbee on August 12, 2011 · 0 Comment

The true potential of Facebook and other social media sites lies in the person-to-person aspect. In this way, Facebook lends itself to viral phenomena. Getting your Facebook presence to go viral – to garner hundreds or thousands of fans – takes time and it takes work. More importantly, it takes real creativity and uniqueness. So, how do you get from here to there? How do you create a viral response [...]

Category: Facebook Applications, Facebook Blog, Facebook Developers, Monetization

Push Pop Press, Digital Bookmarking Service now Powered by Facebook

Posted by Faizan Subzwari on August 10, 2011 · 13 Comments

Facebook can never be out of news. Whether its merger with Skype or its CEO being Google- , it’s always in the mix of affairs. Latest from the Palo Alto HQ is Push Pop Press. Push Pop Press is a digital bookmarking service initiated by techies like Kimon Tsinteris and Mike Matas, is re-imagination of the e-book. The first project that ever came under Push Pop Press’s banner was Al Gore’s [...]

Category: Facebook Applications, Facebook Developers