Posted by Dave on February 1, 2012 ·
All is fair in love and war…and business. Do you think customers care what is going on behind the scenes, as long as their demands are met? While you struggle to maintain your very unique services or products. Transparency makes businesses vulnerable to intellectual property theft, hacking and downright photocopying, such as website designs. Search results show the vast literature available on how [...]
Posted by Dave on January 23, 2012 ·
“If you have a complaint or issue with your vehicle we want to help, but we can't do it here. Please contact us in …..” That’s Ford’s statement on their Facebook page. Very tactful.
Top social sites such as Facebook and Twitter have transformed companies into “your complaint is our command” genies. Back before social sites, Facebook B.C. companies printed their toll free numbers on [...]
Posted by Dave on January 18, 2012 ·
As with all businesses, being an entrepreneur is risky, but given the job market trends and salaries, the risks can outweigh chances of success. But the timing could not be better than it is now, thanks to social media.
Mark Zuckerberg, founder of Facebook is the ideal example of entrepreneurial success. It did not come overnight nor was it sheer luck. What made it work is the outreach that took [...]
Posted by Dave on January 10, 2012 ·
Let’s just say it’s about time you change not the way you look, but how you look on the internet. The pressure is more so if you are on social network sites that are increasingly focusing on visuals than ever before.
Facebook’s new profile page Timeline, requires a high-resolution picture size of 850 × 315 pixels. Anything less or more will be cropped automatically by the site, a result that [...]
Posted by Joshua White on December 27, 2011 ·
If you think this year was gadget filled, wait till the next --when modifications and innovations will be so fast paced that you’ll need to keep upgrading by the minute!
The active pressure amongst competitors is tremendous as each one races ahead of the other, only to be overtaken by yet another virtual inspiration. Here is what some techno experts see coming in 2012:
Socio-mobile
Mobile [...]
Posted by Joshua White on December 23, 2011 ·
With the holiday season fast approaching and Christmas right around the corner, a multitude of relevant social media and mobile apps have suddenly sprung up on the digital media airwaves. Christmas apps consisting of page tab apps, chat apps, card apps and calendar apps have all exploded in popularity, as is measured by the spike in monthly average users (MAU) in the existing time period.
‘Emerging [...]
Posted by Joshua White on December 5, 2011 ·
Businesses generally know how to measure ROI for their various marketing endeavors. They look at specific real-world metrics to see whether a given marketing campaign is having the desired effect. This ability to measure ROI is essential, and saves companies significant amounts of expenditures in failed marketing plans.
Social media marketing, however, can be a little more nebulous. To measure the [...]
Posted by Joshua White on November 30, 2011 ·
One of the main features that Facebook was able to use to draw users away from MySpace was apps. MySpace was late to that game, and it cost them. Apps have not only been a wonderful way for businesses to promote themselves, but they’ve become a revenue source in their own right. Some Facebook apps have more than 50 million daily users.
At the same time that Facebook was taking over social media, [...]
Posted by Joshua White on November 23, 2011 ·
Making customers aware of your brand is one thing; convincing them to choose your brand over the completion is something else entirely. Developing a solid relationship where a customer is more likely to pick you over the rest of the choices in the marketplace isn’t easy. You need to get to the place where your customer base sees your company as the preferred place to get not only products, but information [...]
Posted by Joshua White on November 22, 2011 ·
The US Department of Education reported over 12.2 million enrollments in college-level credit-grating distance learning courses in 2006 - 2007. Of these 12.2 million enrollments, 77 reported online courses, 12 percent reported hybrid/blended on-line courses, and 10 percent reported in other types of distance education.
Of the institutions included, public 2-year institutions reported the highest [...]
Posted by Joshua White on November 17, 2011 ·
The key to effective Facebook marketing is your profile. If your profile is weak, no amount of other marketing efforts will help out. The profile is the centerpiece of your Facebook marketing strategy. While other endeavors and components – including things like Facebook apps – are essential to success, it all starts with the profile.
There are several basic elements that your Facebook profile [...]
Posted by Joshua White on November 15, 2011 ·
The potential of Facebook to be able to help build your business or your brand is directly related to your ability to identify your target market. You can devote significant amounts of resources into publishing killer Facebook apps and creating an awesome Facebook profile, yet see very little in the way of return on your marketing investment. Ultimately, you need to be able to reach specific people [...]
Posted by Faizan Subzwari on September 27, 2011 ·
Mark Zuckerberg might have overcome his public sweating issues and captivated the audience at f8, but will Facebook ever stop changing?
Twitter was flooded with tweets from across the Atlantic with people ranting about the changes Facebook made to its layout. Few of the prominent tweets as portrayed by Mashable are as follows:
It is vividly clear from public reactions on Twitter and Google+ [...]
Posted by Faizan Subzwari on September 12, 2011 ·
Facebook is known to be susceptible to change and collaborations on its way up. Multiple platforms are now either part of Facebook or are working in partnership with Facebook (e.g. Microsoft’s Skype). A recent addition to the list is Facebook Music. Facebook has partnered with top music services Spotify, MOG and Rdio to enable is user free flow music streaming on Facebook.com.
With the help [...]