Mark Zuckerberg might have overcome his public sweating issues and captivated the audience at f8, but will Facebook ever stop changing? Twitter was flooded with tweets from across the Atlantic with people ranting about the changes Facebook made to its layout. Few of the prominent tweets as portrayed by Mashable are as follows: It is vividly clear from public reactions on Twitter and Google+ [...]

Facebook is known to be susceptible to change and collaborations on its way up. Multiple platforms are now either part of Facebook or are working in partnership with Facebook (e.g. Microsoft’s Skype). A recent addition to the list is Facebook Music. Facebook has partnered with top music services Spotify, MOG and Rdio to enable is user free flow music streaming on Facebook.com. With the help [...]

When the namesake of an Ivy league school like Dartmouth produces a study about social media networking, everyone involved in the world of digital marketing stands up and takes notice. University of Massachusetts Dartmouth’s Center for Marketing Research is the branch that commissioned the study, which examines the widespread use of social media among U.S. charities.   Within the survey, [...]

Back in mid-May, Facebook announced revisions to its promotional guidelines policy.  And as usual, the changes will have at least some effect on how businesses that use fan pages conduct their promotions going forward. We took a look at the policy in whole, and after dissecting this latest version, here are three key items your organization should be aware of: One of the more impactful [...]

According to a new study and market survey, Facebook has been making unprecedented profits. Its current value is said to be more than $87.5bn! This is excluding the outstanding shares worth $2.5bn. It has been observed that the share price of Facebook increased from $32 to $35 yesterday on SharePost. After the LinkedIn IPO on May 19th, there has been a lot of talk about Facebook’s initial public [...]

Facebook like and social plugins can be used in various ways to generate more and more traffic for a business and a website. Over the past year Facebook likes have proven to be more than effective in bringing more revenue to a brand. Recently, Danny Sullivan, the editor-in-chief of Search Engine Land posted a research with direct reference to Facebook. The research contains all the important stats [...]

The world of social media and marketing evolves by the second. One day there are tweets about the Royal Wedding and OBL assassination, the next day its Facebook’s net online worth in billions and Microsoft’s new venture capitalism deals with Skype: the constant evolution in the working space of social media app development is definitely the apple of everyone’s eye and a point that continuously [...]

Just a little over a year ago, a report by Juniper Research foretold of great things to come for mobile location-based social networking services.  The future opportunities for all things Foursquare, Yelp, and Facebook Places are supposed to be worth as much as $12.7 billion in annual revenues by 2014, says Juniper. The reality, however, has panned out a little differently.  At least according [...]

A new report by Burson-Marsteller says that Fortune 100 companies are using social media marketing in an ever increasing way. The study involved 32 U.S. companies, 47 European companies and 18 Asia Pacific firms (as well as three from Latin America). It looked into the social media activities of all 100 firms on the Fortune Global list, including the use of Facebook, Twitter, YouTube, blogs and [...]

Much has been published in the last couple of weeks about the “low” click through rates (CTRs) for Facebook advertisements.  For example, in a January 31 blog post, Chitika compared Google and Facebook CTRs for text-based ads, and found that Google outpaced Facebook results by almost nine to one. Chitika’s study further revealed that Facebook CTRs are just 0.08% (Google’s average is [...]

We hear about the need for a social marketing presence all the time. We hear about the best practices, the best sites, the best promotions, and how many followers Starbucks has this month. But for all the hype surrounding social media marketing, wouldn’t it be nice to hear a bit more about the revenue it’s generating? With that in mind, here are three specific social media success stories: ShipServ: [...]

With its June 30th announcement regarding application security, Facebook is extending its privacy policy outward to reach application developers in addition to users and advertisers. That is an important event, because it underscores the commitment Facebook has tried to show its supporters when it comes to ensuring privacy throughout the platform. Concerns about user confidentiality have been [...]

Facebook Open Graph will not fundamentally change the user experience. It will, however, disseminate public information to a wider audience. Information classified as "public" on a person's page will now be public to a world not bound to Facebook. Now that the 24-hour data storage restriction is lifted all your public info will be interconnected with websites that integrate Facebook's platform. [...]

The B2B sector is not accustomed to social marketing. An easy way for a B2B to enter social media is to choose one popular social network to focus on initially. This is a great way to start your social marketing campaign. Facebook is the best social network to start for B2B marketing campaigns. A company can use Facebook to do combinations of advertising and branding to make their image [...]