The US Department of Education reported over 12.2 million enrollments in college-level credit-grating distance learning courses in 2006 - 2007.  Of these 12.2 million enrollments, 77 reported online courses, 12 percent reported hybrid/blended on-line courses, and 10 percent reported in other types of distance education. Of the institutions included, public 2-year institutions reported the highest [...]

The key to effective Facebook marketing is your profile. If your profile is weak, no amount of other marketing efforts will help out. The profile is the centerpiece of your Facebook marketing strategy. While other endeavors and components – including things like Facebook apps – are essential to success, it all starts with the profile. There are several basic elements that your Facebook profile [...]

Mark Zuckerberg might have overcome his public sweating issues and captivated the audience at f8, but will Facebook ever stop changing? Twitter was flooded with tweets from across the Atlantic with people ranting about the changes Facebook made to its layout. Few of the prominent tweets as portrayed by Mashable are as follows: It is vividly clear from public reactions on Twitter and Google+ [...]

Facebook is known to be susceptible to change and collaborations on its way up. Multiple platforms are now either part of Facebook or are working in partnership with Facebook (e.g. Microsoft’s Skype). A recent addition to the list is Facebook Music. Facebook has partnered with top music services Spotify, MOG and Rdio to enable is user free flow music streaming on Facebook.com. With the help [...]

Social media presents a unique opportunity to businesses of all shapes and sizes. Companies from the local hardware store to the major worldwide brands are using social media sites like Facebook and Twitter to gain a distinct advantage over the competition. Yet, crafting the right social media strategy is key; you can pump a significant amount of time and money into a campaign with very little to show [...]

The true potential of Facebook and other social media sites lies in the person-to-person aspect. In this way, Facebook lends itself to viral phenomena. Getting your Facebook presence to go viral – to garner hundreds or thousands of fans – takes time and it takes work. More importantly, it takes real creativity and uniqueness. So, how do you get from here to there? How do you create a viral response [...]

Facebook can never be out of news. Whether its merger with Skype or its CEO being Google- , it’s always in the mix of affairs. Latest from the Palo Alto HQ is Push Pop Press. Push Pop Press is a digital bookmarking service initiated by techies like Kimon Tsinteris and Mike Matas, is re-imagination of the e-book. The first project that ever came under Push Pop Press’s banner was Al Gore’s [...]

Facebook has undoubtedly provided its global user base with an unparallel platform of cost effective and highly productive marketing tactics. 750 million users worldwide is more than enough a reason for any company whether a startup or running business, to invest in this medium of promotion. The rate at which Facebook lets you post an ad via cost-per-click (CPC), cost-per-acquisition (CPA) and cost-per-thousand-impressions [...]

When the namesake of an Ivy league school like Dartmouth produces a study about social media networking, everyone involved in the world of digital marketing stands up and takes notice. University of Massachusetts Dartmouth’s Center for Marketing Research is the branch that commissioned the study, which examines the widespread use of social media among U.S. charities.   Within the survey, [...]

Back in mid-May, Facebook announced revisions to its promotional guidelines policy.  And as usual, the changes will have at least some effect on how businesses that use fan pages conduct their promotions going forward. We took a look at the policy in whole, and after dissecting this latest version, here are three key items your organization should be aware of: One of the more impactful [...]

The decline of the Yellow Pages and the newspaper dining section has created a challenge for restaurant owners. It’s no longer enough simply to pay your yearly ad fee to the phone company and get a steady stream of customers. It’s also much less relevant, now, what the local restaurant critic thinks. The fact is, however, it also creates an amazing opportunity. A massive market Facebook boasts [...]

Social media is one of the greatest untapped marketing resources available to small businesses. Not only do sites like Facebook offer small businesses a way to connect with their customers, they also provide a vehicle in which powerful marketing messages can be delivered. In the Facebook world, one of the most useful tools to convey those messages is Facebook apps. There are many apps you can [...]

Facebook offers so many possibilities for small businesses to connect with customers that it’s truly mind-boggling. Simply having a Facebook page is a good start, of course; however, if you’re really going to reach out beyond your existing customer base and hook up with potential customers in your target market, you need to use some of the other tools and resources that Facebook has to offer. A [...]

Social Media Marketing (SMM) has taken off in a short period of time, changing the entire face of marketing. Businesses are scrambling to determine if, how, and why they should take up an SMM campaign. The playing field between big companies and small companies is still relatively small and there is a current opportunity for small business to level the playing field with big competitors. Defining [...]