Tag Archives : facebook application development
Holiday Shopping and Social Media
Posted by Dave DiCola on February 21, 2011 · 5 Comments
With some current estimates suggesting that over 33% of the world’s population now enjoys Internet access, the impact of the Information Age continues to expand worldwide.
If you believe those estimates, they mean that nearly two billion people have access to the Internet on a global basis. And those two billion people are using that access in different ways; for example, 41% of Americans [...]
Category: Social Media Marketing
Facebook and Location-Based Services
Posted by Dave DiCola on February 17, 2011 · 2 Comments
For the first few years of the social media marketing phenomenon, most of the e-commerce emphasis has been placed on driving results for national (and even global) organizations. From Starbucks to Disney, the use of social media to promote brand awareness has pretty much become a prerequisite.
Now, the tides are washing up on more local shores.
In the fourth quarter of 2010, Facebook announced [...]
The Facebook Credit Funnel
Posted by Dave DiCola on February 4, 2011 · 5 Comments
If Facebook gets its way, there may soon be only one payment option available for the purchase of virtual goods.
You guessed it – Facebook credits.
Since early last year, Facebook has been funneling app developers like AvenueSocial away from credit card payments, game cards and offer walls – all in the name of promoting Facebook credits as the payment method of choice.
Or force, as it [...]
Avenuesocial – Broadening Opportunities in the World of Social Media
Posted by Faizan Subzwari on January 31, 2011 · 5 Comments
The buzz of social media is not new to online marketers. Since almost half a decade or more, with the advent of social networking, the concept of social media development has also flourished in sync. Many a companies have leveraged from social media and so the requirement for agencies deploying social media development has also increased with time. One such company that has made its way from the wilderness [...]
How to use Social Media for Lead Generation
Posted by Hira Khan on January 27, 2011 · 3 Comments
Lead Generation is actually a process through which marketers and brands provide value information to prospective buyers and make sure to keep them engaged till they are actually ready to buy. For marketers and brands social media has become a hub for generating beneficial and engaging leads. Being the top emerging channel for lead generation it attracts marketers like bees and produces quality honey [...]
Tips for Running a Successful Social Media Campaign
Posted by Faizan Subzwari on January 18, 2011 · 15 Comments
Social media has galloped its way into the mainstream promotional mediums in the last few years. Small and large companies alike have acknowledged the presence and importance of social media for their brands and products. A point worth mentioning here is that however social media has turned around for the betterment of brands,it is still evolving and changing constantly. Amongst the hoard of companies [...]
Ten Keys to Social Media Marketing Success
Posted by Dave on December 1, 2010 · 3 Comments
By now, most people who understand the changes the Information Age has brought to the world also understand that social media has become no small part of that change.
The really smart ones among us have gone a step further, choosing to embrace social media not only as an agent of change – but also as a driving force in the quest for finding and maximizing opportunity.
How so? Through social [...]
Real Results, Real Revenue: Three Social Media Success Stories
Posted by Dave on November 23, 2010 · 16 Comments
We hear about the need for a social marketing presence all the time. We hear about the best practices, the best sites, the best promotions, and how many followers Starbucks has this month. But for all the hype surrounding social media marketing, wouldn’t it be nice to hear a bit more about the revenue it’s generating?
With that in mind, here are three specific social media success stories:
ShipServ: [...]
Getting Up for Mainstream Social media
Posted by Dave on November 15, 2010 · 10 Comments
While most can agree that a social media presence is highly advantageous in today’s marketplace, one of the biggest mistakes a company can make is to assume that one social networking site or another is the ideal place to begin. The temptation is obvious – if everybody’s on Facebook and Twitter, why not dive in and start creating fan pages and Tweets right away?
While an enormous number of [...]
Optimum Social Media Marketing Strategies
Posted by Hira Khan on November 11, 2010 · 18 Comments
To-date, there is numerous social networks to keep track of. Micro blogging network twitter to upbeat media like Facebook, Social bookmarkers like dig, delicious to social slides and video blogging networks like slide share and YouTube, are on fire these days. With all these social networks on our finger tips social media marketing if handled wisely can prove to be a sharpshooter to tackle all the [...]
Understanding Facebook ROI Gimmicks
Posted by Faizan Subzwari on November 2, 2010 · 33 Comments
Facebook is now arguably the most widely utilized social networking service in modern times. Not only is it the best place to stay connected with friends and family, it’s also a dynamic and powerful marketing tool that has leveraged the business on behalf of its clientele. A recent statistical analysis shows that more than 25% of US pages views are on Facebook, reflecting upon the vast reach that [...]
Social Media and The Bigger Picture
Posted by Dave on October 6, 2010 · 5 Comments
It’s easy to get bogged down in the details, but smart marketing teams are looking past the trivialities of social media and focusing on the big picture instead.
How so?
By developing and acting upon a clear understanding of what social media networking really is, rather than reducing it to merely an alternative means of advertising to potential customers.
This kind of thinking requires [...]
Online Retailers Continue Riding the Social Media Locomotive
Posted by admin on August 30, 2010 · 5 Comments
There is no longer any room for skepticism when it comes to the influence social media is now exerting over everyday commerce. The popularity of social media sites continues to grow exponentially, and online retailers are embracing that fact instead of fighting it.
Before too long, everyone may be accessing favorite online merchants exclusively through Facebook or MySpace. The explosion of Facebook [...]
Social Media: an Attractive New Target for Venture Capitalists
Posted by admin on August 25, 2010 · 6 Comments
One point five billion dollars.
That’s how much venture capital the top three venture-funded, Internet-based companies have raised between them. And over 70% of it was dedicated to backing the growing wonder we call social media.
So far, Facebook holds the honor of being the most widely VC-backed social media site in history. With over $670 million dollars invested by venture capitalists [...]
