Facebook Application Development

Should Apple Be Daunted of Facebook Phone?

Posted by Faizan Subzwari on September 19, 2011 · 11 Comments

Mark Zuckerberg unleashed the mother of all social networks in 2004, by the name Facebook. Many reviewers have made fortunes by analyzing and reviewing its feature and to date profit from its success in collective nature of affairs. Tech pundits are banking millions on the fact that if any social network is to challenge Apple’s predominance in tech world, it can only be Facebook. Technology tycoons, [...]

Category: Facebook Applications, Facebook Developers

Social Community Management: How to do it Right!

Posted by Faizan Subzwari on September 6, 2011 · 11 Comments

“There is no such thing as a worthless conversation, provided you know what to listen for. And questions are the breath of life for a conversation.” – James Nathan Miller The whole concept behind the social media is to make your word go viral. Human interactions back your words up like no other medium. Pictorial definition of actions intertwined with proactive discussions and Q&A session [...]

Category: Advertising, Facebook Blog, Social Media Marketing, Social Network

Leading Financial Services Go Social for Merchants

Posted by Faizan Subzwari on July 20, 2011 · 0 Comment

Global financial services are jumping on the bandwagon of social media and reaping desired results out of it. One of the most recent financial services to harness the power of social networking giant, Facebook is American Express. American Express has already struck deals with the likes of Foursquare and now turns to Facebook with its new Facebook app called “Link, Like, Love”. American [...]

Category: Advertising, Facebook Blog, Monetization

How to Build a Massive Facebook Fan Base

Posted by Melissa Higbee on June 29, 2011 · 1 Comment

If you’re going to really make the most from Facebook, you need to have a sizable Facebook fan base. The fact of the matter is that you can set up a stunning page for your business, sink tons of time and even money into it, and never see a single lead or additional sale grow out of it. You need to be smart about gaining Facebook fans, and you need to have a powerful, multi-pronged strategy about [...]

Category: Advertising, Facebook Blog, Facebook Fan Page, Social Media Marketing

Connect with Your Target Market Using Facebook Groups

Posted by Melissa Higbee on June 22, 2011 · 0 Comment

Facebook offers so many possibilities for small businesses to connect with customers that it’s truly mind-boggling. Simply having a Facebook page is a good start, of course; however, if you’re really going to reach out beyond your existing customer base and hook up with potential customers in your target market, you need to use some of the other tools and resources that Facebook has to offer. A [...]

Category: Advertising, Facebook Blog, Facebook Developers

Steps for a Social Media Strategy

Posted by Melissa Higbee on June 13, 2011 · 0 Comment

Social media is changing the way businesses can communicate with their customers. Social media offers opportunities to build relationships, build brand loyalty, and get people more engaged with your company and product or services. Social media usage by small business doubled in 2009 and continued to rapidly rise in 2010. 80% of them already have a page on Facebook and post status updates on that [...]

Category: Advertising, Facebook Blog, Facebook Fan Page, Monetization, Social Media Marketing, Social Network

Hungry? How About a Cookie, Courtesy of Twitter?

Posted by Dave DiCola on June 9, 2011 · 4 Comments

Whenever a social media giant like Facebook or Twitter announces an “improvement” to the way fans “like” or “follow,” our ears perk up. Do yours? If not, maybe they should. Earlier this month, Twitter announced two new developments that will affect the way users conduct activities on the site. The first announcement has to do with a new capability for webmasters, which will allow [...]

Category: Facebook Blog, Social Media Marketing, Social Network, Twitter

Latest Social Media Round Up: From Gagaville to Microsoft’s Skype

Posted by Faizan Subzwari on May 18, 2011 · 0 Comment

The world of social media and marketing evolves by the second. One day there are tweets about the Royal Wedding and OBL assassination, the next day its Facebook’s net online worth in billions and Microsoft’s new venture capitalism deals with Skype: the constant evolution in the working space of social media app development is definitely the apple of everyone’s eye and a point that continuously [...]

Category: Facebook Developers, Facebook Games, Monetization

Planning Your Social Media Marketing Strategy – Three Essential Tips

Posted by Dave DiCola on May 10, 2011 · 3 Comments

In early April of this year, we opined about the difference between a “brand awareness strategy” and a “social media strategy” in our “Brand Awareness and Social Media” blog. If you don’t mind, we’d like to opine a little bit further. Even if we can agree that at the end of the day, marketing executives should focus on brand and overall marketing strategies rather than “social [...]

Category: Advertising, Facebook Applications, Social Media Marketing, Social Network

Facebook Click-Through Ratios Still Under Attack

Posted by Dave DiCola on April 27, 2011 · 5 Comments

In our March 2, 2011 blog post titled, “Facebook Click Through Ratios – Hello, It’s a Numbers Game,” we stuck up for the opportunities that advertising on Facebook can bring to today’s digital marketers. Despite fresh criticism from all over the Web, we still feel the same way. The detractors still feel the same way, too, citing for starters the increase in click-through cost (from [...]

Category: Facebook Blog, Facebook Connects

Facebook Steps Up with New Marketing Features

Posted by Faizan Subzwari on April 8, 2011 · 1 Comment

Facebook developers and creative heads are always on their toes when it comes to improving and evolving the social networking experience. With marketers flocking in on the deck, the platform provides a good opportunity for brands and consumers alike to cash in on it. A lot of newbie marketers tend to overlook the power points of online marketing when they utilize Facebook as a marketing forum. [...]

Category: Facebook Applications, Facebook Fan Page, Facebook Games, Social Media Marketing

What’s Next for Facebook? Faceflix?

Posted by Dave DiCola on March 24, 2011 · 5 Comments

Look out, Netflix! Facebook might just be coming after you. Earlier this month, the social media giant streamed The Dark Knight directly from the popular movie’s Facebook fan page. The move accompanied an announcement that Warner Brothers (the studio responsible for Dark Knight) will begin offering pay-per-view movies via Facebook. The cost? Thirty (30) Facebook credits – which coverts [...]

Category: Facebook Blog, Facebook Policy

The New Face of Facebook

Posted by Dave DiCola on March 17, 2011 · 4 Comments

With updates to the look and feel of both Profiles and Pages on Facebook, there are new opportunities for users to create and maintain brand awareness – in an easier way, and with less investment in time. We think these changes are bringing significant improvement to the user-friendliness and ultimately, to the ability of businesses and organizations to expand relationships. The key is relevance, [...]

Category: Advertising, Facebook Blog, Facebook Fan Page, Social Media Marketing, Social Network

The New Bing Thing

Posted by Dave DiCola on March 9, 2011 · 4 Comments

A new Bing toolbar was unveiled in mid-February of this year, and Facebook integration is built right in. Microsoft’s support of Facebook has been well known for some time now, by providing everything from Facebook’s site search feature to assisting with ad sales and personalizing Bing’s web search with Facebook data. This latest development, however, seems to be the most significant [...]

Category: Advertising, Facebook Blog, Facebook Policy, Social Media Marketing