Facebook Application Developers

Gateway to social shopping

Posted by Dave on January 11, 2012 · 0 Comment

If you are still undecided as to whether social shopping is a safe bet, this is not an assurance that it is. But then, so is physical purchasing if you don’t check the item before purchasing only to discover too late that the brand was not genuine. The responsibility is yours, no matter what claims and refund options offered in business-to-consumer (B2C) shopping. So if you can spend time deciding [...]

Category: Open Graph

Taking quality pictures for social media

Posted by Dave on January 10, 2012 · 0 Comment

Let’s just say it’s about time you change not the way you look, but how you look on the internet. The pressure is more so if you are on social network sites that are increasingly focusing on visuals than ever before. Facebook’s new profile page Timeline, requires a high-resolution picture size of 850 × 315 pixels. Anything less or more will be cropped automatically by the site, a result that [...]

Category: Social Media Marketing

Real Results, Real Revenue: Three Social Media Success Stories

Posted by Dave on November 23, 2010 · 15 Comments

We hear about the need for a social marketing presence all the time. We hear about the best practices, the best sites, the best promotions, and how many followers Starbucks has this month. But for all the hype surrounding social media marketing, wouldn’t it be nice to hear a bit more about the revenue it’s generating? With that in mind, here are three specific social media success stories: ShipServ: [...]

Category: Advertising, Facebook Blog, Facebook Fan Page, Social Media Marketing

Social Media and The Bigger Picture

Posted by Dave on October 6, 2010 · 5 Comments

It’s easy to get bogged down in the details, but smart marketing teams are looking past the trivialities of social media and focusing on the big picture instead. How so? By developing and acting upon a clear understanding of what social media networking really is, rather than reducing it to merely an alternative means of advertising to potential customers. This kind of thinking requires [...]

Category: Advertising, Social Media Marketing, Social Network

Facebook Credits: The Only Direct Way to Purchase Zynga’s Virtual Currencies

Posted by Dave on October 4, 2010 · 5 Comments

Just four months ago, Facebook and Zynga were trading punches over their respective “take it or leave it” stances about Facebook credits. Today, they are holding hands in solidarity. The result? Now, the only direct way players of popular games like Mafia Wars can buy virtual currency is by purchasing Facebook credits. This development is nothing short of amazing, since Zynga is [...]

Category: Facebook Blog, Facebook Connects, Monetization

Mashable Latest Blog “HOW TO: Advertise Inside Social Games on Facebook”

Posted by admin on September 29, 2010 · 31 Comments

Alex Rampell is founder and CEO of TrialPay, the leading provider of transactional advertising technology that uses the efficiencies of the web to pair online shoppers with ideal offers at every stage of the purchase process. With Advertising Week upon us, many marketers at the NYC conference will be examining the new ways they can reach customers on Facebook. While Facebook is now the largest [...]

Category: Facebook Blog, Facebook Connects, Facebook Developers, Social Media Marketing

Online Retailers Continue Riding the Social Media Locomotive

Posted by admin on August 30, 2010 · 5 Comments

There is no longer any room for skepticism when it comes to the influence social media is now exerting over everyday commerce. The popularity of social media sites continues to grow exponentially, and online retailers are embracing that fact instead of fighting it. Before too long, everyone may be accessing favorite online merchants exclusively through Facebook or MySpace. The explosion of Facebook [...]

Category: Facebook Connects, Monetization, Social Media Marketing

Social Media: an Attractive New Target for Venture Capitalists

Posted by admin on August 25, 2010 · 6 Comments

One point five billion dollars. That’s how much venture capital the top three venture-funded, Internet-based companies have raised between them. And over 70% of it was dedicated to backing the growing wonder we call social media. So far, Facebook holds the honor of being the most widely VC-backed social media site in history. With over $670 million dollars invested by venture capitalists [...]

Category: Facebook Blog, Facebook Developers, Monetization

Building Brands the Social Media Way

Posted by admin on August 23, 2010 · 11 Comments

Has yesterday’s suggestion box been replaced by today’s social media phenomenon? A recent survey by Fleishman-Hillard and Harris Interactive suggests maybe so. The survey, published in June of 2010, examined the opinions of Internet users in seven different countries, including the US, Canada, China, France, Germany, Japan and the UK. One key element of the study was focused on companies [...]

Category: Advertising, Social Media Marketing

Open Graph Privacy

Posted by Muaz Halees on May 21, 2010 · 2 Comments

Facebook Open Graph will not fundamentally change the user experience. It will, however, disseminate public information to a wider audience. Information classified as "public" on a person's page will now be public to a world not bound to Facebook. Now that the 24-hour data storage restriction is lifted all your public info will be interconnected with websites that integrate Facebook's platform. [...]

Category: Facebook Policy, Open Graph

B2B and Facebook Marketing

Posted by Hakim sadik on January 26, 2010 · 11 Comments

The B2B sector is not accustomed to social marketing. An easy way for a B2B to enter social media is to choose one popular social network to focus on initially. This is a great way to start your social marketing campaign. Facebook is the best social network to start for B2B marketing campaigns. A company can use Facebook to do combinations of advertising and branding to make their image [...]

Category: Advertising, Social Media Marketing

Branded Facebook Apps that Agencies Can Offer Clients

Posted by Hakim sadik on January 25, 2010 · 0 Comment

Small and Big Businesses both need branded Facebook apps which can market and promote their business effectively. Social Media is not an option anymore, it is a vital need for brands in their marketing campaign. Most brands approach their Marketing Agencies to consult or build these apps for them whereas the conventional agencies are not geared to offer them a social media campaign as their [...]

Category: Facebook Applications, Facebook Blog, Facebook Developers

Facebook Gives Resharing a Boost with New Via Attribution Feature

Posted by Hakim sadik on January 20, 2010 · 1 Comment

Share Button on Facebook Given Super Powers With New 'VIA" Attribution Feature Facebook gave new powers to the "Share" button for shared items making this whole feature a lot more interesting and sociable. Clicking on the 'Share button' on any content, video link, etc from any of your friends or pages that you are a fan of will now also show a line of text which says "via" (your friend's [...]

Category: Facebook Blog, Facebook Connects, Facebook Policy

Facebook – From Freemium to Premium

Posted by Hakim sadik on January 18, 2010 · 1 Comment

The most plausible contender for an "entirely new economic model" made possible by the internet is what Fred Wilson, the New York venture capitalist, has dubbed "freemium". Can everything be free on the internet? I don't think so. There will always be a lot of services and products on the internet for which you have to pay for and that’s okay considering that these might be the services [...]

Category: Advertising, Facebook Blog, Monetization, Social Network