Tag Archives : facebook application developer
Facebook Steps Up with New Marketing Features
Posted by Faizan Subzwari on April 8, 2011 · 1 Comment
Facebook developers and creative heads are always on their toes when it comes to improving and evolving the social networking experience. With marketers flocking in on the deck, the platform provides a good opportunity for brands and consumers alike to cash in on it.
A lot of newbie marketers tend to overlook the power points of online marketing when they utilize Facebook as a marketing forum. [...]
Can Social Media Marketing be Effective for B2B Companies?
Posted by Dave DiCola on March 28, 2011 · 5 Comments
Companies like Starbucks, Disney, Levi’s and Domino’s Pizza are all universally known to be active in social media marketing. Opportunities to reach potential customers for businesses selling directly to consumers (B2C’s) are nearly limitless. Click around on Google or Yahoo for a few minutes, and you’ll find hundreds of success stories for B2C’s.
But what about B2B companies? [...]
Category: Facebook Applications, Social Media Marketing
What’s Next for Facebook? Faceflix?
Posted by Dave DiCola on March 24, 2011 · 5 Comments
Look out, Netflix! Facebook might just be coming after you.
Earlier this month, the social media giant streamed The Dark Knight directly from the popular movie’s Facebook fan page. The move accompanied an announcement that Warner Brothers (the studio responsible for Dark Knight) will begin offering pay-per-view movies via Facebook.
The cost? Thirty (30) Facebook credits – which coverts [...]
Category: Facebook Blog, Facebook Policy
The New Face of Facebook
Posted by Dave DiCola on March 17, 2011 · 4 Comments
With updates to the look and feel of both Profiles and Pages on Facebook, there are new opportunities for users to create and maintain brand awareness – in an easier way, and with less investment in time.
We think these changes are bringing significant improvement to the user-friendliness and ultimately, to the ability of businesses and organizations to expand relationships. The key is relevance, [...]
The New Bing Thing
Posted by Dave DiCola on March 9, 2011 · 4 Comments
A new Bing toolbar was unveiled in mid-February of this year, and Facebook integration is built right in.
Microsoft’s support of Facebook has been well known for some time now, by providing everything from Facebook’s site search feature to assisting with ad sales and personalizing Bing’s web search with Facebook data.
This latest development, however, seems to be the most significant [...]
Fine Dining – Social Media Style
Posted by Dave DiCola on February 23, 2011 · 5 Comments
Every time you turn around, it seems that new stories about creative uses for social media marketing get served up. And just as fast as the “waiters” can bring them, those stories get devoured by the social-media hungry public.
One of the latest examples comes courtesy of the New York Times itself. Citing illustrations related to the food and restaurant industry, the Times reported in a [...]
Category: Monetization, Social Media Marketing
Facebook and Location-Based Services
Posted by Dave DiCola on February 17, 2011 · 2 Comments
For the first few years of the social media marketing phenomenon, most of the e-commerce emphasis has been placed on driving results for national (and even global) organizations. From Starbucks to Disney, the use of social media to promote brand awareness has pretty much become a prerequisite.
Now, the tides are washing up on more local shores.
In the fourth quarter of 2010, Facebook announced [...]
The Facebook Credit Funnel
Posted by Dave DiCola on February 4, 2011 · 5 Comments
If Facebook gets its way, there may soon be only one payment option available for the purchase of virtual goods.
You guessed it – Facebook credits.
Since early last year, Facebook has been funneling app developers like AvenueSocial away from credit card payments, game cards and offer walls – all in the name of promoting Facebook credits as the payment method of choice.
Or force, as it [...]
Avenuesocial – Broadening Opportunities in the World of Social Media
Posted by Faizan Subzwari on January 31, 2011 · 5 Comments
The buzz of social media is not new to online marketers. Since almost half a decade or more, with the advent of social networking, the concept of social media development has also flourished in sync. Many a companies have leveraged from social media and so the requirement for agencies deploying social media development has also increased with time. One such company that has made its way from the wilderness [...]
Tips for Running a Successful Social Media Campaign
Posted by Faizan Subzwari on January 18, 2011 · 15 Comments
Social media has galloped its way into the mainstream promotional mediums in the last few years. Small and large companies alike have acknowledged the presence and importance of social media for their brands and products. A point worth mentioning here is that however social media has turned around for the betterment of brands,it is still evolving and changing constantly. Amongst the hoard of companies [...]
Ten Keys to Social Media Marketing Success
Posted by Dave on December 1, 2010 · 3 Comments
By now, most people who understand the changes the Information Age has brought to the world also understand that social media has become no small part of that change.
The really smart ones among us have gone a step further, choosing to embrace social media not only as an agent of change – but also as a driving force in the quest for finding and maximizing opportunity.
How so? Through social [...]
Getting Up for Mainstream Social media
Posted by Dave on November 15, 2010 · 10 Comments
While most can agree that a social media presence is highly advantageous in today’s marketplace, one of the biggest mistakes a company can make is to assume that one social networking site or another is the ideal place to begin. The temptation is obvious – if everybody’s on Facebook and Twitter, why not dive in and start creating fan pages and Tweets right away?
While an enormous number of [...]
Optimum Social Media Marketing Strategies
Posted by Hira Khan on November 11, 2010 · 18 Comments
To-date, there is numerous social networks to keep track of. Micro blogging network twitter to upbeat media like Facebook, Social bookmarkers like dig, delicious to social slides and video blogging networks like slide share and YouTube, are on fire these days. With all these social networks on our finger tips social media marketing if handled wisely can prove to be a sharpshooter to tackle all the [...]
Understanding Facebook ROI Gimmicks
Posted by Faizan Subzwari on November 2, 2010 · 33 Comments
Facebook is now arguably the most widely utilized social networking service in modern times. Not only is it the best place to stay connected with friends and family, it’s also a dynamic and powerful marketing tool that has leveraged the business on behalf of its clientele. A recent statistical analysis shows that more than 25% of US pages views are on Facebook, reflecting upon the vast reach that [...]
