Facebook Application Developer

Gateway to social shopping

Posted by Dave on January 11, 2012 · 0 Comment

If you are still undecided as to whether social shopping is a safe bet, this is not an assurance that it is. But then, so is physical purchasing if you don’t check the item before purchasing only to discover too late that the brand was not genuine. The responsibility is yours, no matter what claims and refund options offered in business-to-consumer (B2C) shopping. So if you can spend time deciding [...]

Category: Open Graph

Taking quality pictures for social media

Posted by Dave on January 10, 2012 · 0 Comment

Let’s just say it’s about time you change not the way you look, but how you look on the internet. The pressure is more so if you are on social network sites that are increasingly focusing on visuals than ever before. Facebook’s new profile page Timeline, requires a high-resolution picture size of 850 × 315 pixels. Anything less or more will be cropped automatically by the site, a result that [...]

Category: Social Media Marketing

Facebook Ticker Box Gets the Boot with Praises for ‘Timeline’

Posted by Faizan Subzwari on September 27, 2011 · 2 Comments

Mark Zuckerberg might have overcome his public sweating issues and captivated the audience at f8, but will Facebook ever stop changing? Twitter was flooded with tweets from across the Atlantic with people ranting about the changes Facebook made to its layout. Few of the prominent tweets as portrayed by Mashable are as follows: It is vividly clear from public reactions on Twitter and Google+ [...]

Category: Monetization, Open Graph

Should Apple Be Daunted of Facebook Phone?

Posted by Faizan Subzwari on September 19, 2011 · 11 Comments

Mark Zuckerberg unleashed the mother of all social networks in 2004, by the name Facebook. Many reviewers have made fortunes by analyzing and reviewing its feature and to date profit from its success in collective nature of affairs. Tech pundits are banking millions on the fact that if any social network is to challenge Apple’s predominance in tech world, it can only be Facebook. Technology tycoons, [...]

Category: Facebook Applications, Facebook Developers

Social Community Management: How to do it Right!

Posted by Faizan Subzwari on September 6, 2011 · 11 Comments

“There is no such thing as a worthless conversation, provided you know what to listen for. And questions are the breath of life for a conversation.” – James Nathan Miller The whole concept behind the social media is to make your word go viral. Human interactions back your words up like no other medium. Pictorial definition of actions intertwined with proactive discussions and Q&A session [...]

Category: Advertising, Facebook Blog, Social Media Marketing, Social Network

Another Survey, More Feathers in Facebook’s Cap

Posted by Dave DiCola on August 8, 2011 · 2 Comments

It seems that the never-ending stream of studies published about digital media continue to point to one inescapable fact: Facebook’s cap has more feathers in it than anyone else’s. At least when it comes to social media, anyway. One of the latest, which was published in late June by the Internet marketing consultants at Compete (www.compete.com) suggests that Facebook’s place in the feathered-cap [...]

Category: Facebook Connects, Facebook Developers, Social Media Marketing

Leading Financial Services Go Social for Merchants

Posted by Faizan Subzwari on July 20, 2011 · 0 Comment

Global financial services are jumping on the bandwagon of social media and reaping desired results out of it. One of the most recent financial services to harness the power of social networking giant, Facebook is American Express. American Express has already struck deals with the likes of Foursquare and now turns to Facebook with its new Facebook app called “Link, Like, Love”. American [...]

Category: Advertising, Facebook Blog, Monetization

How to Build a Massive Facebook Fan Base

Posted by Melissa Higbee on June 29, 2011 · 1 Comment

If you’re going to really make the most from Facebook, you need to have a sizable Facebook fan base. The fact of the matter is that you can set up a stunning page for your business, sink tons of time and even money into it, and never see a single lead or additional sale grow out of it. You need to be smart about gaining Facebook fans, and you need to have a powerful, multi-pronged strategy about [...]

Category: Advertising, Facebook Blog, Facebook Fan Page, Social Media Marketing

Social Media Pays Off for Small Businesses

Posted by Melissa Higbee on June 20, 2011 · 3 Comments

Social Media Marketing (SMM) has taken off in a short period of time, changing the entire face of marketing. Businesses are scrambling to determine if, how, and why they should take up an SMM campaign. The playing field between big companies and small companies is still relatively small and there is a current opportunity for small business to level the playing field with big competitors. Defining [...]

Category: Social Media Marketing

Steps for a Social Media Strategy

Posted by Melissa Higbee on June 13, 2011 · 0 Comment

Social media is changing the way businesses can communicate with their customers. Social media offers opportunities to build relationships, build brand loyalty, and get people more engaged with your company and product or services. Social media usage by small business doubled in 2009 and continued to rapidly rise in 2010. 80% of them already have a page on Facebook and post status updates on that [...]

Category: Advertising, Facebook Blog, Facebook Fan Page, Monetization, Social Media Marketing, Social Network

Hungry? How About a Cookie, Courtesy of Twitter?

Posted by Dave DiCola on June 9, 2011 · 4 Comments

Whenever a social media giant like Facebook or Twitter announces an “improvement” to the way fans “like” or “follow,” our ears perk up. Do yours? If not, maybe they should. Earlier this month, Twitter announced two new developments that will affect the way users conduct activities on the site. The first announcement has to do with a new capability for webmasters, which will allow [...]

Category: Facebook Blog, Social Media Marketing, Social Network, Twitter

Latest Social Media Round Up: From Gagaville to Microsoft’s Skype

Posted by Faizan Subzwari on May 18, 2011 · 0 Comment

The world of social media and marketing evolves by the second. One day there are tweets about the Royal Wedding and OBL assassination, the next day its Facebook’s net online worth in billions and Microsoft’s new venture capitalism deals with Skype: the constant evolution in the working space of social media app development is definitely the apple of everyone’s eye and a point that continuously [...]

Category: Facebook Developers, Facebook Games, Monetization

Planning Your Social Media Marketing Strategy – Three Essential Tips

Posted by Dave DiCola on May 10, 2011 · 3 Comments

In early April of this year, we opined about the difference between a “brand awareness strategy” and a “social media strategy” in our “Brand Awareness and Social Media” blog. If you don’t mind, we’d like to opine a little bit further. Even if we can agree that at the end of the day, marketing executives should focus on brand and overall marketing strategies rather than “social [...]

Category: Advertising, Facebook Applications, Social Media Marketing, Social Network

Facebook Click-Through Ratios Still Under Attack

Posted by Dave DiCola on April 27, 2011 · 5 Comments

In our March 2, 2011 blog post titled, “Facebook Click Through Ratios – Hello, It’s a Numbers Game,” we stuck up for the opportunities that advertising on Facebook can bring to today’s digital marketers. Despite fresh criticism from all over the Web, we still feel the same way. The detractors still feel the same way, too, citing for starters the increase in click-through cost (from [...]

Category: Facebook Blog, Facebook Connects