Tag Archives : facebook app
Identifying your Target market on Facebook
Posted by Joshua White on November 15, 2011 · 0 Comment
The potential of Facebook to be able to help build your business or your brand is directly related to your ability to identify your target market. You can devote significant amounts of resources into publishing killer Facebook apps and creating an awesome Facebook profile, yet see very little in the way of return on your marketing investment. Ultimately, you need to be able to reach specific people [...]
Category: Monetization
Should Apple Be Daunted of Facebook Phone?
Posted by Faizan Subzwari on September 19, 2011 · 11 Comments
Mark Zuckerberg unleashed the mother of all social networks in 2004, by the name Facebook. Many reviewers have made fortunes by analyzing and reviewing its feature and to date profit from its success in collective nature of affairs. Tech pundits are banking millions on the fact that if any social network is to challenge Apple’s predominance in tech world, it can only be Facebook. Technology tycoons, [...]
Category: Facebook Applications, Facebook Developers
Facebook collaborates with Spotify, MOG and Rdio for Music Platform with Scrobbling and Track Unification features
Posted by Faizan Subzwari on September 12, 2011 · 5 Comments
Facebook is known to be susceptible to change and collaborations on its way up. Multiple platforms are now either part of Facebook or are working in partnership with Facebook (e.g. Microsoft’s Skype). A recent addition to the list is Facebook Music. Facebook has partnered with top music services Spotify, MOG and Rdio to enable is user free flow music streaming on Facebook.com.
With the help [...]
Category: Facebook Applications, Facebook Developers
Google+ Update
Posted by Dave DiCola on July 29, 2011 · 3 Comments
Background whispers and closed-door meetings aside, the more we hear about Google+, the more intrigued we become.
Of course, we’re a bit biased in that regard. Here at Avenue Social, we have a vested interest in all things social media-related. Especially if they have to do with companies like Facebook and Twitter meeting up with additional social media competition.
Enter Google+.
In [...]
Category: Social Media Marketing, Social Network
Reading Between the Lines of Facebook Code: Is Music Service Next?
Posted by Dave DiCola on July 27, 2011 · 4 Comments
Numerous reports on the Internet are pointing to a potential leak in Facebook code that suggests the social media stalwart may be planning a music service as its next big roll-out.
Music, huh?
Some of the articles related to this prediction see a Facebook-style, social media music service as a logical step for the networking giant – if for no other reason than it may be scrambling to respond [...]
U-Mass Dartmouth University: The Fortune 500 & Social Media
Posted by Dave DiCola on July 25, 2011 · 4 Comments
When the namesake of an Ivy league school like Dartmouth produces a study about social media networking, everyone involved in the world of digital marketing stands up and takes notice.
University of Massachusetts Dartmouth’s Center for Marketing Research is the branch that commissioned the study, which examines the widespread use of social media among U.S. charities. Within the survey, [...]
Category: Social Media Marketing, Social Network
Leading Financial Services Go Social for Merchants
Posted by Faizan Subzwari on July 20, 2011 · 0 Comment
Global financial services are jumping on the bandwagon of social media and reaping desired results out of it. One of the most recent financial services to harness the power of social networking giant, Facebook is American Express. American Express has already struck deals with the likes of Foursquare and now turns to Facebook with its new Facebook app called “Link, Like, Love”.
American [...]
What Does a Successful Marketing Strategy Need?
Social media marketing is a full time job and not something that a business man can do on its own on a regular basis for his brand. It requires patience, whole lot of time and resources. For a good running business or brand, a normal practice for a marketer would be to recruit members in his team and come up with creative and innovative strategies for social media campaigns for the company. The kind [...]
Category: Social Media Marketing, Social Network
Five Essential Facebook Page Marketing Tips
Posted by Melissa Higbee on July 15, 2011 · 0 Comment
Is your firm wasting the time and energy it spends developing Facebook page content?
Chances are, if you’re not following observing some fundamentals about Facebook page marketing, you could very well be squandering the excellent opportunities that a well-conceived strategy presents.
With that in mind, here are five essential Facebook Page marketing tips you should be aware of:
1. Make [...]
Dissecting Facebook’s Latest Promotions Guidelines
Posted by Dave DiCola on July 11, 2011 · 2 Comments
Back in mid-May, Facebook announced revisions to its promotional guidelines policy. And as usual, the changes will have at least some effect on how businesses that use fan pages conduct their promotions going forward.
We took a look at the policy in whole, and after dissecting this latest version, here are three key items your organization should be aware of:
One of the more impactful [...]
Category: Advertising, Facebook Policy
More Small Businesses Are Reaching Out With Social Media
Posted by Dave DiCola on July 8, 2011 · 2 Comments
We all know by now that big, nationally-recognized brands like Starbucks, Disney, Levis, and many, many others are using social media networking to reach customers. But what about the smaller fish in the pond?
Are small businesses reaching out via social media, too?
If you believe a recent survey by Webs, they certainly are. Webs is a Silver Spring, Maryland-based company that started in [...]
Category: Social Media Marketing
Behind the Scenes at Facebook
Posted by Dave DiCola on July 4, 2011 · 4 Comments
In a May video conference posted by its engineering team, Facebook outlined some of the techniques it uses to keep up with the seemingly impossible avalanche of bugs, fixes, enhancements, and security issues it must deal with on a daily basis.
The conference was quite interesting, as it spelled out some of the behind-the scenes machinations Facebook must engage in order to keep its giant platform [...]
Category: Monetization, Social Media Marketing
Top 10 Facebook Apps for Your Small Business
Posted by Melissa Higbee on June 23, 2011 · 1 Comment
Social media is one of the greatest untapped marketing resources available to small businesses. Not only do sites like Facebook offer small businesses a way to connect with their customers, they also provide a vehicle in which powerful marketing messages can be delivered. In the Facebook world, one of the most useful tools to convey those messages is Facebook apps.
There are many apps you can [...]
Category: Facebook Applications, Facebook Developers
Connect with Your Target Market Using Facebook Groups
Posted by Melissa Higbee on June 22, 2011 · 0 Comment
Facebook offers so many possibilities for small businesses to connect with customers that it’s truly mind-boggling. Simply having a Facebook page is a good start, of course; however, if you’re really going to reach out beyond your existing customer base and hook up with potential customers in your target market, you need to use some of the other tools and resources that Facebook has to offer. A [...]
