Posted by Joshua White on April 23, 2012 ·
Media restrictions were easy to implement when there was just the print industry and a few channels to deal with. But an entire global network that cuts across boundaries and breaks government impositions, is extremely difficult to confine.
With Olympics barely three months away, those who will not be physically attending the games in London will be glued to the computer and more so the mobile, [...]
Posted by Joshua White on February 29, 2012 ·
The main reason why Facebook is so obviously keen to focus on the mobile is its fast rate in increase of users, that is, four times more on the mobile in just half the time, when compared with PC users. Several reviewers have commented that mobile would have been Mark Zuckerberg’s first choice as platform instead of the desktop, had it been available eight years ago. Now that has happened, but Facebook [...]
Posted by Dave on January 18, 2012 ·
As with all businesses, being an entrepreneur is risky, but given the job market trends and salaries, the risks can outweigh chances of success. But the timing could not be better than it is now, thanks to social media.
Mark Zuckerberg, founder of Facebook is the ideal example of entrepreneurial success. It did not come overnight nor was it sheer luck. What made it work is the outreach that took [...]
Posted by Faizan Subzwari on July 20, 2011 ·
Global financial services are jumping on the bandwagon of social media and reaping desired results out of it. One of the most recent financial services to harness the power of social networking giant, Facebook is American Express. American Express has already struck deals with the likes of Foursquare and now turns to Facebook with its new Facebook app called “Link, Like, Love”.
American [...]
Posted by Melissa Higbee on June 29, 2011 ·
If you’re going to really make the most from Facebook, you need to have a sizable Facebook fan base. The fact of the matter is that you can set up a stunning page for your business, sink tons of time and even money into it, and never see a single lead or additional sale grow out of it. You need to be smart about gaining Facebook fans, and you need to have a powerful, multi-pronged strategy about [...]
Posted by Melissa Higbee on June 22, 2011 ·
Facebook offers so many possibilities for small businesses to connect with customers that it’s truly mind-boggling. Simply having a Facebook page is a good start, of course; however, if you’re really going to reach out beyond your existing customer base and hook up with potential customers in your target market, you need to use some of the other tools and resources that Facebook has to offer. A [...]
Posted by Faizan Subzwari on May 30, 2011 ·
According to a new study and market survey, Facebook has been making unprecedented profits. Its current value is said to be more than $87.5bn! This is excluding the outstanding shares worth $2.5bn. It has been observed that the share price of Facebook increased from $32 to $35 yesterday on SharePost.
After the LinkedIn IPO on May 19th, there has been a lot of talk about Facebook’s initial public [...]
Posted by Hira Khan on May 24, 2011 ·
Facebook like and social plugins can be used in various ways to generate more and more traffic for a business and a website. Over the past year Facebook likes have proven to be more than effective in bringing more revenue to a brand.
Recently, Danny Sullivan, the editor-in-chief of Search Engine Land posted a research with direct reference to Facebook. The research contains all the important stats [...]
Posted by Faizan Subzwari on May 18, 2011 ·
The world of social media and marketing evolves by the second. One day there are tweets about the Royal Wedding and OBL assassination, the next day its Facebook’s net online worth in billions and Microsoft’s new venture capitalism deals with Skype: the constant evolution in the working space of social media app development is definitely the apple of everyone’s eye and a point that continuously [...]
Posted by Dave DiCola on April 27, 2011 ·
In our March 2, 2011 blog post titled, “Facebook Click Through Ratios – Hello, It’s a Numbers Game,” we stuck up for the opportunities that advertising on Facebook can bring to today’s digital marketers.
Despite fresh criticism from all over the Web, we still feel the same way.
The detractors still feel the same way, too, citing for starters the increase in click-through cost (from [...]
Posted by Faizan Subzwari on April 8, 2011 ·
Facebook developers and creative heads are always on their toes when it comes to improving and evolving the social networking experience. With marketers flocking in on the deck, the platform provides a good opportunity for brands and consumers alike to cash in on it.
A lot of newbie marketers tend to overlook the power points of online marketing when they utilize Facebook as a marketing forum. [...]
Posted by Dave DiCola on February 14, 2011 ·
Last year, Groupon turned its nose up at Google’s $6B offer to buy the up and coming purveyor of targeted virtual coupons. So, since six billion wasn’t enough, how about 15 billion?
Today, some estimates are putting Groupon’s market value in the $10B - $15B range, which sort of makes the decision to snub Google a bit more understandable.
Rumors circulating about Groupon’s IPO stock [...]
Posted by Faizan Subzwari on January 31, 2011 ·
The buzz of social media is not new to online marketers. Since almost half a decade or more, with the advent of social networking, the concept of social media development has also flourished in sync. Many a companies have leveraged from social media and so the requirement for agencies deploying social media development has also increased with time. One such company that has made its way from the wilderness [...]
Posted by Faizan Subzwari on December 7, 2010 ·
Businesses throughout the world are changing their marketing policies and adapting to the new trends of promotion. Brands such as Levi’s, Wal-Mart, and Sears etc have all deployed social shopping for their products. Linking their online shops with social shopping websites such as ThisNext.com, Groupon.com, Kaboodle.com, and CrowdStorm.com; sales for these brands have significantly improved. As for [...]