“The most powerful relationships between partners are when both parties have considerable power and there is low potential for conflict, which has certainly been the case with Facebook and Zynga so far," Rita McGrath, an associate professor at the Columbia Business SchooMcGrath told PCMag.com two months ago, while assessing Facebook’s IPO filing. One can’t help being biased, is it always [...]

If you are still undecided as to whether social shopping is a safe bet, this is not an assurance that it is. But then, so is physical purchasing if you don’t check the item before purchasing only to discover too late that the brand was not genuine. The responsibility is yours, no matter what claims and refund options offered in business-to-consumer (B2C) shopping. So if you can spend time deciding [...]

The US Department of Education reported over 12.2 million enrollments in college-level credit-grating distance learning courses in 2006 - 2007.  Of these 12.2 million enrollments, 77 reported online courses, 12 percent reported hybrid/blended on-line courses, and 10 percent reported in other types of distance education. Of the institutions included, public 2-year institutions reported the highest [...]

Facebook developers and creative heads are always on their toes when it comes to improving and evolving the social networking experience. With marketers flocking in on the deck, the platform provides a good opportunity for brands and consumers alike to cash in on it. A lot of newbie marketers tend to overlook the power points of online marketing when they utilize Facebook as a marketing forum. [...]

Look out, Netflix!  Facebook might just be coming after you. Earlier this month, the social media giant streamed The Dark Knight directly from the popular movie’s Facebook fan page.  The move accompanied an announcement that Warner Brothers (the studio responsible for Dark Knight)  will begin offering pay-per-view movies via Facebook. The cost?  Thirty (30) Facebook credits – which coverts [...]

A new report by Burson-Marsteller says that Fortune 100 companies are using social media marketing in an ever increasing way. The study involved 32 U.S. companies, 47 European companies and 18 Asia Pacific firms (as well as three from Latin America). It looked into the social media activities of all 100 firms on the Fortune Global list, including the use of Facebook, Twitter, YouTube, blogs and [...]

For the first few years of the social media marketing phenomenon, most of the e-commerce emphasis has been placed on driving results for national (and even global) organizations. From Starbucks to Disney, the use of social media to promote brand awareness has pretty much become a prerequisite. Now, the tides are washing up on more local shores. In the fourth quarter of 2010, Facebook announced [...]

Lead Generation is actually a process through which marketers and brands provide value information to prospective buyers and make sure to keep them engaged till they are actually ready to buy. For marketers and brands social media has become a hub for generating beneficial and engaging leads. Being the top emerging channel for lead generation it attracts marketers like bees and produces quality honey [...]

Facebook has made a noticeable change in our lives especially on our social networking profiles and has totally created a new world for its users. Keeping in view its different mind blowing services such as its open APIs via which anyone is allowed to create their own proper fan pages and applications. One of the very first applications that were made for Facebook utilizing APIs was by Slide. They [...]

By now, most people who understand the changes the Information Age has brought to the world also understand that social media has become no small part of that change. The really smart ones among us have gone a step further, choosing to embrace social media not only as an agent of change – but also as a driving force in the quest for finding and maximizing opportunity. How so? Through social [...]