It’s true when they say a wise man learns from other’s mistakes, a foolish one, from his own. There is a lot being spoken, written and shown about how to optimize sales through social media. The advice may comprise a ‘formula,’ but advertising in social media is really not as simple as it has been made out to be. Just as you research successful companies, find out why the same formula applied [...]

Facebook has undoubtedly provided its global user base with an unparallel platform of cost effective and highly productive marketing tactics. 750 million users worldwide is more than enough a reason for any company whether a startup or running business, to invest in this medium of promotion. The rate at which Facebook lets you post an ad via cost-per-click (CPC), cost-per-acquisition (CPA) and cost-per-thousand-impressions [...]

The paradigm of social media evolution with its digital implications of a revolution throughout the online space is definitely a force to reckon with. Hordes of people, who are active participants in any online activity, indulge in the dynamic workings of a massive social network. Be it Facebook, Twitter, Google+, LinkedIn or any other popular social network; the global acceptance of all the platforms [...]

The decline of the Yellow Pages and the newspaper dining section has created a challenge for restaurant owners. It’s no longer enough simply to pay your yearly ad fee to the phone company and get a steady stream of customers. It’s also much less relevant, now, what the local restaurant critic thinks. The fact is, however, it also creates an amazing opportunity. A massive market Facebook boasts [...]

Historically, social networks have not been a significant source of business for retailers. As recently as 2009, less than 13 percent of consumers said that they used social networks in order to research retail products or to find a retailer. Of course, that data is now truly historical. The change to the social media landscape in the past two years, led by Facebook, is truly staggering. A study [...]

Just a little over a year ago, a report by Juniper Research foretold of great things to come for mobile location-based social networking services.  The future opportunities for all things Foursquare, Yelp, and Facebook Places are supposed to be worth as much as $12.7 billion in annual revenues by 2014, says Juniper. The reality, however, has panned out a little differently.  At least according [...]

About $23K every minute, if you believe a recent study from the Penn State College of Information Sciences & Technology. Researchers at the PSU IS&T college uncovered the math by taking a hard look at data generated by Collecta, a real-time search engine that bills its users as always “in the know.” Even before that, the Penn State research team asked a relatively simple question [...]

From Facemash to Facebook, Facebook has come a long way. It was launched in the summer of 2004 and was opened on September, 2006, to everyone of age 13 and older with an authentic email address. From then on, it never looked back and currently crossed the mark of 600 million users. Facebook is being used by many professionals worldwide. Be it to maintain a public company profile or their personal [...]

Much has been published in the last couple of weeks about the “low” click through rates (CTRs) for Facebook advertisements.  For example, in a January 31 blog post, Chitika compared Google and Facebook CTRs for text-based ads, and found that Google outpaced Facebook results by almost nine to one. Chitika’s study further revealed that Facebook CTRs are just 0.08% (Google’s average is [...]

Lead Generation is actually a process through which marketers and brands provide value information to prospective buyers and make sure to keep them engaged till they are actually ready to buy. For marketers and brands social media has become a hub for generating beneficial and engaging leads. Being the top emerging channel for lead generation it attracts marketers like bees and produces quality honey [...]