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Fortune 100 Increasingly Embracing Social Media Marketing

Posted by Dave DiCola on March 14, 2011 · 8 Comments

A new report by Burson-Marsteller says that Fortune 100 companies are using social media marketing in an ever increasing way. The study involved 32 U.S. companies, 47 European companies and 18 Asia Pacific firms (as well as three from Latin America). It looked into the social media activities of all 100 firms on the Fortune Global list, including the use of Facebook, Twitter, YouTube, blogs and [...]

Category: Facebook Blog, Social Media Marketing

Ping Hoodies – wear your Facebook around!

Posted by Anum Zehra on May 25, 2010 · 8 Comments

There was a time when gadget geeks used to roll their eyes and lash out something sarcastic on the prospect of using the desktop systems for they were equipped with the likes of laptops, palmtops, iPads etc. Not anymore! Say hello to your new wearable Facebook updater! What could be better than a cute hoodie customized to update your Facebook status or get alerts whenever some activity takes place [...]

Category: Advertising, Facebook Blog, Facebook Policy

Open Graph Privacy

Posted by Muaz Halees on May 21, 2010 · 2 Comments

Facebook Open Graph will not fundamentally change the user experience. It will, however, disseminate public information to a wider audience. Information classified as "public" on a person's page will now be public to a world not bound to Facebook. Now that the 24-hour data storage restriction is lifted all your public info will be interconnected with websites that integrate Facebook's platform. [...]

Category: Facebook Policy, Open Graph

B2B and Facebook Marketing

Posted by Hakim sadik on January 26, 2010 · 11 Comments

The B2B sector is not accustomed to social marketing. An easy way for a B2B to enter social media is to choose one popular social network to focus on initially. This is a great way to start your social marketing campaign. Facebook is the best social network to start for B2B marketing campaigns. A company can use Facebook to do combinations of advertising and branding to make their image [...]

Category: Advertising, Social Media Marketing

Branded Facebook Apps that Agencies Can Offer Clients

Posted by Hakim sadik on January 25, 2010 · 0 Comment

Small and Big Businesses both need branded Facebook apps which can market and promote their business effectively. Social Media is not an option anymore, it is a vital need for brands in their marketing campaign. Most brands approach their Marketing Agencies to consult or build these apps for them whereas the conventional agencies are not geared to offer them a social media campaign as their [...]

Category: Facebook Applications, Facebook Blog, Facebook Developers

Facebook Gives Resharing a Boost with New Via Attribution Feature

Posted by Hakim sadik on January 20, 2010 · 1 Comment

Share Button on Facebook Given Super Powers With New 'VIA" Attribution Feature Facebook gave new powers to the "Share" button for shared items making this whole feature a lot more interesting and sociable. Clicking on the 'Share button' on any content, video link, etc from any of your friends or pages that you are a fan of will now also show a line of text which says "via" (your friend's [...]

Category: Facebook Blog, Facebook Connects, Facebook Policy

Facebook – From Freemium to Premium

Posted by Hakim sadik on January 18, 2010 · 1 Comment

The most plausible contender for an "entirely new economic model" made possible by the internet is what Fred Wilson, the New York venture capitalist, has dubbed "freemium". Can everything be free on the internet? I don't think so. There will always be a lot of services and products on the internet for which you have to pay for and that’s okay considering that these might be the services [...]

Category: Advertising, Facebook Blog, Monetization, Social Network

Warning: Facebook Showing 0 Monthly Active Users

Posted by Azam Khan on September 10, 2009 · 3 Comments

There are 0 monthly active Facebook users showing on all applications. Fear not, it is being resolved. This tends to occur due to bugs in the MAU calculation. This is an issue that comes up from time to time, but it does not mean your traffic has dropped. One point to note is that Monthly Active Users means Monthly Active Users. A drop in MAU's does not indicate a trend the day the numbers [...]

Category: Facebook Blog, Facebook Connects, Social Media Marketing

An Overview of Social Games

Posted by Azam Khan on September 8, 2009 · 5 Comments

Social games, games that are playable within social websites such as Facebook and MySpace, are on a path to revolutionize the gaming industry, a similar feat attempted by downloadable casual games that seems to be hindered by the aforementioned titan. They spread like pandemics and can actually be fun. It´s no surprise then that this industry has attracted much investment dollars, 98 million [...]

Category: Facebook Developers, Facebook Games, Facebook Policy

iPhone for Facebook is now in App Stores

Posted by admin on September 2, 2009 · 1 Comment

The eagerly awaited iPhone 3.0 for Facebook is finally out in the market and is available in iTunes App Stores for iPhone and iTouch. The newer version was submitted to Apple 12 days before its final approval. Earlier, Facebook released snapshots and some details of the most anticipated application. Several new features have been added to application on iPhone for a much easier and simple but [...]

Category: Facebook Applications, Facebook Connects, Monetization

Tips to outbreak your Facebook notes like an epidemic

Posted by admin on August 27, 2009 · 1 Comment

No one is paying heed to your words? No one is reading your notes? Why would someone listen to you unless you have a word with them? Remember the old saying, “you scratch my back, I’ll scratch yours”? Yes! People will give you attention if you will also show interest in them. But I don’t mean here that tagging is the way to resolve this. Analyze yourself. If someone tags you in a note, [...]

Category: Facebook Connects, Facebook Policy

Will a Facebook Fan Page work for your product?

Posted by Fauz Amir on August 26, 2009 · 4 Comments

So why become a fan of a product? I posted this question on Facebook. Here are few replies that I got back: “Facebook is my mirror. I want people to know what I like. I become a fan of a product to show people why I like and support a particular product.” “Hey, it’s the best way to spread a word around. I become fan of a product so that my friends can try it too.” A Fan Page is an epidemic [...]

Category: Facebook Blog, Facebook Connects, Monetization, Social Media Marketing, Social Network

Are you looking for a Facebook Social Game Developer?

Posted by admin on August 5, 2009 · 2 Comments

Its true that social game developers spend millions on facebook advertisements, likewise there must be a reason why they spent so much. Facebook may be generating significant revenues from these application developers spending on ads but it is without a doubt how beneficial the advertisements become as a resultant and help boost application developers business in the long run. It is no surprise [...]

Category: Facebook Developers, Facebook Games

Local business produces 74% of facebook Advertisement Revenues

Posted by admin on July 22, 2009 · 2 Comments

According to the released data by Borrell Associates, it has been reported that 74% of advertisement revenue is generated through local business on facebook. In order to be more precise and specific about the revenue generated, an estimate of $310 million will be coming from Local advertisers this year. According to another research conducted by Alley Insider, it has also been reported that [...]

Category: Advertising, Facebook Connects, Social Network