“There is no such thing as a worthless conversation, provided you know what to listen for. And questions are the breath of life for a conversation.” – James Nathan Miller The whole concept behind the social media is to make your word go viral. Human interactions back your words up like no other medium. Pictorial definition of actions intertwined with proactive discussions and Q&A session [...]

In early April of this year, we opined about the difference between a “brand awareness strategy” and a “social media strategy” in our “Brand Awareness and Social Media” blog. If you don’t mind, we’d like to opine a little bit further. Even if we can agree that at the end of the day, marketing executives should focus on brand and overall marketing strategies rather than “social [...]

With updates to the look and feel of both Profiles and Pages on Facebook, there are new opportunities for users to create and maintain brand awareness – in an easier way, and with less investment in time. We think these changes are bringing significant improvement to the user-friendliness and ultimately, to the ability of businesses and organizations to expand relationships. The key is relevance, [...]

For the first few years of the social media marketing phenomenon, most of the e-commerce emphasis has been placed on driving results for national (and even global) organizations. From Starbucks to Disney, the use of social media to promote brand awareness has pretty much become a prerequisite. Now, the tides are washing up on more local shores. In the fourth quarter of 2010, Facebook announced [...]

Last year, Groupon turned its nose up at Google’s $6B offer to buy the up and coming purveyor of targeted virtual coupons. So, since six billion wasn’t enough, how about 15 billion? Today, some estimates are putting Groupon’s market value in the $10B - $15B range, which sort of makes the decision to snub Google a bit more understandable. Rumors circulating about Groupon’s IPO stock [...]

The buzz of social media is not new to online marketers. Since almost half a decade or more, with the advent of social networking, the concept of social media development has also flourished in sync. Many a companies have leveraged from social media and so the requirement for agencies deploying social media development has also increased with time. One such company that has made its way from the wilderness [...]

By now, most people who understand the changes the Information Age has brought to the world also understand that social media has become no small part of that change. The really smart ones among us have gone a step further, choosing to embrace social media not only as an agent of change – but also as a driving force in the quest for finding and maximizing opportunity. How so? Through social [...]

We hear about the need for a social marketing presence all the time. We hear about the best practices, the best sites, the best promotions, and how many followers Starbucks has this month. But for all the hype surrounding social media marketing, wouldn’t it be nice to hear a bit more about the revenue it’s generating? With that in mind, here are three specific social media success stories: ShipServ: [...]

To-date, there is numerous social networks to keep track of. Micro blogging network twitter to upbeat media like Facebook, Social bookmarkers like dig, delicious to social slides and video blogging networks like slide share and YouTube, are on fire these days. With all these social networks on our finger tips social media marketing if handled wisely can prove to be a sharpshooter to tackle all the [...]

Facebook is now arguably the most widely utilized social networking service in modern times. Not only is it the best place to stay connected with friends and family, it’s also a dynamic and powerful marketing tool that has leveraged the business on behalf of its clientele. A recent statistical analysis shows that more than 25% of US pages views are on Facebook, reflecting upon the vast reach that [...]

Alex Rampell is founder and CEO of TrialPay, the leading provider of transactional advertising technology that uses the efficiencies of the web to pair online shoppers with ideal offers at every stage of the purchase process. With Advertising Week upon us, many marketers at the NYC conference will be examining the new ways they can reach customers on Facebook. While Facebook is now the largest [...]