If the winds of Information Age marketing keep blowing in the same direction, the trend toward social media and email integration will soon become mission critical for most forward-thinking companies.

According to a June 2010 survey by AWeber Communications (www.aweber.com) 77% of the 2,500 survey respondents believe integration of social media and email marketing to be an important part of their future strategies. That’s largely due to the explosion of popularity associated with sites such as Facebook, where recent reports indicate over 400 million active users.

With impressive numbers like that in today’s Twitter and MySpace world, it’s no wonder that savvy marketing mangers are looking to social media to provide exciting new outlets for their promotional messages. Coupled with a directed email marketing strategy, the electronic one-two punch this kind of integration can offer is potentially the most powerful advertising innovation since the Internet became a household word in the 1990′s.

The approach that any given corporation takes when integrating email and social media campaigns can be almost as diverse as the advertised products and services themselves. Simple strategies are often the best, such as promoting updated blog entries via email distribution lists, or using Twitter to transmit links to email newsletters and bulletin boards.

Perhaps the winds will indeed keep blowing in the social media direction for many years to come. Assuming they do, it might not be a stretch to think that even small or mid-sized corporations will soon have their own dedicated “social media marketing” staffs. Until then, companies such as AWeber Communications and Avenue Social (www.avenuesocial.com) offer a wide variety of tailored programs designed to take advantage of email and social media integration.

Is an effective social media marketing program important to your company? At the current pace of all things Internet, it certainly should be. And hopefully, your strategies will be shaped by methods a bit more reliable than sticking a finger in the wind.

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