Social commerce is the proverbial hydra, always growing new heads in the wake of decapitation.  Even with heavy hitters like GameStop and J. C. Penny closing the doors on their Facebook marketplaces, new opportunities are sprouting up all over the place.  The essential problem with Big Business strategy in the Facebook/Twitter/Google+ forum, I respectfully opine, is that it failed to treat those [...]

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The morbid remarks posted on Facebook declaring that Noel Edmonds ‘needs to die’ upset the actor enough to trace the culprit and physically confront him. On seeing the young man look ‘remorseful’ over his act, Edmonds said he will not press charges against the troll on the condition that the young man agrees to do his PhD research on what motivates such behavior as his! This scenario is rare [...]

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Media has been defending free expression since its inception, and even now the battle ensues. Sometimes it’s the government, how many of you know that Facebook is non-existent in China. Sometimes it is in the name of attacking sentiments, personal, religion or any other that provokes entire groups of people to attack another. In the present case, it pertains to the employer demanding passwords [...]

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Social media marketing is a new toy.  It's just finishing its first turn around the playground, and it's left some bruises in its wake.  Major brands shutting down their Facebook stores, ad campaigns pulled from Twitter, and a score of similar stories mark the end of social media's maiden voyage.  So, looking back on the tumultuous early years, what can we take away for ourselves? Walk Softly, [...]

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Feeling uninspired? Can’t come up with any new and unique marketing strategy to compel buyers to your business? Be assured you are among the millions out there wondering how to continue keeping up and coping with competition and how best to utilize the company’s presence online. If you are doing your homework, then that includes reading up on how social networks are being used to draw the consumers [...]

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Today, anyone can be a celebrity. Thanks to social media that has silenced the perpetual and often boring debate of picture versus the written word, to an agreement that one complements the other. Facebook’s Timeline may seem to have sparked the discussions again, with their demand for large photos to be posted on the profile. But even article writers will have to admit that the 399 wide pixels cover [...]

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Games like Facebook's (in)famous Farmville, Mafia Wars, and Words With Friends have established a foothold for social networking platform-based gaming on a popular level inaccessible to the console videogame industry.  The market for light, casual gaming delivered through the medium of social media is still emerging as a major monetized sector with vanity purchases, premium accounts, and other advertising [...]

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The three primary changes introduced by Facebook in Q3/Q4 2011 have presented a number of new opportunities and challenges for marketers. The key features include a new design for profile pages called “Timeline”, a more integrated Application development system within Open Graph and advanced analytics tracking through the Insights system. Of these, the first two are vital in shaping the way individuals [...]

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No matter how critically you view it,  when Facebook will automatically change user profiles to Timeline by the end of the month, you have to admit, Facebook has brought about a dramatic revolution to media in general, and to advertising in particular. Even self- portrayal does not seem narcissistic on this platform and one can just say by way of explanation -“We really had no choice but to show [...]

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The Memory Palace is a recall aid developed by Victorian experimental thinkers.  A person builds mentally a structure, location, or object, and consciously associates each feature within it with a memory, fact, tidbit of information, etc.  The goal is create a sort of index that can be accessed at any time, increasing the individual’s memory capacity.  The application of the Memory Palace to modern [...]

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Everybody needs a laugh. Especially in the stress-filled corporate sector, where people are worried about job retention and the stock market. Marketing companies use it as a way to engage customers. It is most often used as an ‘ice-breaker’ tool at the start of a presentation.  And of course the social media is rich with witty posts. Whether it is through visual imagery or text, humor has been [...]

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News is no longer the well-written article or a controversial headline by reporters. The way news is disseminated within a new social medium seems to have made users into journalists, where the user can exercise a wide variety of information of what they consider as newsworthy and through the source of their choice. It is interesting to note the way users select and absorb information, i.e. through [...]

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Women’s traits have made them a social media success because of a flair that the majority naturally possesses. And which isn’t based on pretty faces and striking figures anymore. If word of mouth is a strong marketing tool, then the woman’s word is doubly more so in social media marketing. This tool has never been as powerfully utilized as it is by and through social media. Unilever was aware [...]

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Even as Facebook continues to redefine the way it evaluates its MAUs in gaming, companies are continuing to pave their way into the platform. This time around NASA has entered with a bang. The multiplayer game Space Race Blastoff is a test of aeronautics and space knowledge is the first game offered by NASA on Facebook, and they are certainly not worried about drawing traffic as they would have a few [...]

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