(888)253-4567Facebook Open Graph will not fundamentally change the user experience. It will, however, disseminate public information to a wider audience. Information classified as “public” on a person’s page will now be public to a world not bound to Facebook.
Now that the 24-hour data storage restriction is lifted all your public info will be interconnected with websites that integrate Facebook’s platform. Gone are the days of Facebook Connect branding initiatives. Now your favorites websites will have universal Likes, as well as FB login modules prominently featured, and a number of other interactive Facebook features seamlessly integrated. This is really cool but a bit nerve racking for those with privacy concerns. 
I have a friend that safeguards his privacy by removing himself completely from the grid but for the rest of us that is just not plausible. We must go to greater lengths to monitor the dissemination of our information. Some sites that are taking advantage of Facebook Open Graph will offer privacy restriction options, but others will not be so accommodating.
Facebook privacy options will remain the same, which means that users need to take control.
Open Graph is another chapter in the battles between information exploitation and confidentiality. Personal judgment will be the remedy. A marketer, or company’s prerogative is to accumulate as much data as possible, as a means to concentrate their efforts.
The increased interconnectivity raises the need for safeguards. Facebook Open Graph is an intricate Rube Goldberg. If it works as intended, we will be astonished and grateful. If it there are problems, they will be magnified because there are so many interdependent moving parts. Our digital footprint will grow with Open Graph, but so will our level of personal responsibility.
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