Random changes on the leader board for Facebook applications have been in undulation since the last redesign. LivingSocial – a just for fun application focusing on social cataloging, lets people share and review their five favorites, had recently beaten Causes with 27.13 million monthly active users. Despite the fact that platform is vulnerable to changes on leader boards as far as app engagement is concerned, developers like Zynga and Rock You are able to maintain their top positions.

But what is that brought LivingSocial on top?

It’s the natural inclination of people to share their likes and dislikes with their peers around the network. Remember, when in childhood we used to fill in the scrap books, listing our favorite perfume, cartoons and play areas. It’s human psychology to brag about his likings and tell everyone about his wish list. This is what this application catered to and turned in million of visitors.

Brands can harvest LivingSocial!

Brand marketers are looking for more and more advertising options on social networks. The fact that, direct advertising has gone down 6 times then interactive marketing has pushed most of the marketers and advertisers towards advertising through social networks. LivingSocial lets users discuss their five favorite things which can be their favorite restaurants, most picked up mobile phones or favorite clothing brands. If you look at the plot closely, the application is essentially talking about various brands. This means that brands are getting all that exposure they are working for!
Not only is it an incredible way of indirect advertising but its data can provide an insight on consumer behavior as well. Despite of asking users to fill out irrelevant survey forms, this is an amazingly interactive way to know which brand is most popular and what is that people don’t like. Moreover, Facebook advertising craves for keywords. With millions of people using this application and publishing it on their walls, their walls are enriched with keywords that can boost advertisement visibility. LivingSocial is truly socializing!