Brands, along with people, are now being recommended by Facebook, based on a combination of the public profiles your friends are fans of and the popularity of these pages.

Leveraging Facebook's Viral Power

As users open their profiles to the public and brands establish a prominent presence on Facebook, the issue of being discovered comes into play. Visible recommendations helps users connect with user pages they would have otherwise not seen. Facebook's massive aggregated data structures these recommendations, so expect recommendations to become more relevant and fulfilling.

Facebook Recommendations Increases Your Fan Base

Stars such as Britney Spears and Sarah Lacy saw a spike in their fan base. Sarah Lacy jumped from 1,119 fans to 4,286 fans within 48 hours, according to Sarah Lacy's public profile statistics. Even non celebrity entities such as Charlene Li are experiencing a flurry of growth. Facebook public profiles are not as prolific as Twitter accounts but will be taken more seriously as some users start receiving hundreds of thousands of followers. Personal profiles by themselves are like babies that need to be nurtured. The use of custom applications and custom GUI graphics can help establish a branded presence on Facebook. Attention with recommendations, attraction with a public profile, plus good nurturing will create affinity for your brand, resulting in an audience that will truly be your fans.