With many other multinational companies, coke is also becoming a hot-baked application through out the globe at Facebook. About 19,506 monthly active users to date are having fun by sending chilled-coke to their friends, family and love ones. Here is the link,
http://apps.facebook.com/coca-cola-eafdi

Interestingly, its not the only application, gladly serving the coke-fans, infact, there are more than 100 coca-cola applications are being played with huge fan-falling.
In such applications, users have option to send their favorite flavors of fuzzy coke drinks on special occasions to their friends or even the time when they think of them, randomly. There are some policies as well that if you send these drinks to some specific number of your friends, let?s say 10, then you will be able to unlock the other drinks as well which may be your most favorite.
In real world, tough competition with Pepsi is going faster on the virtual world of Facebook. There are quite few Pepsi applications which are constantly growing with its active users and I wonder how far this advertising-war will go and till when? because this online-war is getting more influencing and powerful as per research and is crystal clear why. Most of the people?s time is spent on the virtual communities and youth of every region is fond of these fuzzy-soda drinks which are the 70% who use this technological spider for webbing-connecting-sharing.

The main purpose of these applications is engaging users and the product with stories and new happenings at the larger scale to keep old and attract more customers.
So all the big fishes are busy in doing so, before leaving, I would suggest startups and small sized companies to have a deep thought about these low-budget marketing campaigns that will boost your business with speed and incite your customers vigorously.
Till then stay connected with your business apps, I will get back to you next time.