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10 Facebook Marketing Tips & Tricks

10 Facebook Marketing Tips & Tricks

Everyone seems to be using Facebook to market their business today. What that’s resulted in is a ton of relatively bland Facebook pages, all striving to get as many Likes as they can. If you want to really draw your customers in and get your marketing message out, there needs to be something different about your Facebook marketing strategies. You need to make sure your Facebook marketing endeavors [...]
Coping With Social Media Marketing Changes

Coping With Social Media Marketing Changes

The way advertising works has come a very long way since its advent. It has changed styles with a frequency that companies often give up halfway. Choosing to be independent does not work any longer in online advertising. It is essential to rely on a platform to market and keep abreast of consumer demands. Which better way than through social media, which tracks users in the most casual and effective [...]
Social Gaming and Facebook Branding

Social Gaming and Facebook Branding

One of the ways businesses are using Facebook to get their branding messages across is with social gaming. In fact, “gamification” has become a trendy buzzword in marketing circles in the past year. It’s no wonder; the growth in popularity of Facebook games has been exponential, and most experts agree it’s still on the rise. There’s plenty of potential here, of course. Facebook is estimated [...]
Content Marketing Checklist for Facebook

Content Marketing Checklist for Facebook

Content marketing on social media is far trickier than it is on any other business documents--for the writer as well as the reader. Relying on optimizing through web analytics, link building and keyword density is insufficient without good content. Meeting search expectations requires providing relevant content, whether it is in the form of information, ideas, or an offer. This checklist will prove [...]
Justifying Social Media Censorship

Justifying Social Media Censorship

Let’s call it a compromise of sorts. There is plenty of self-interest involved. Either that, or the company and users lose out completely by refusing to comply. On an individualistic level, social media has provided the balance by informing users that their content is adult-oriented and parents are strongly advised to monitor their children on using their sites. But, censorship is not as easily [...]
Five Surefire Ways to Make Social Media A Bonus Job Hunting Tool

Five Surefire Ways to Make Social Media A Bonus Job Hunting Tool

As recruitment becomes more specialized, jobseekers are finding it increasingly challenging to find a suitable job that matches their skills. Companies, in their frustration with the innumerable number of irrelevant CVs, end up rejecting all of them in a single sweep. To keep away from the common fish, ensure you have a social network profile that shows up on search engines. Jobvite study shows [...]
Are Stealing Social Media Concepts Acceptable in Business?

Are Stealing Social Media Concepts Acceptable in Business?

All is fair in love and war…and business. Do you think customers care what is going on behind the scenes, as long as their demands are met? While you struggle to maintain your very unique services or products. Transparency makes businesses vulnerable to intellectual property theft, hacking and downright photocopying, such as website designs. Search results show the vast literature available on how [...]
Four Social Media Gimmicks

Four Social Media Gimmicks

Social websites stop at nothing to providing a funny bone to their services. On the other hand, neither do the users. Not that it’s a test of humor, for those who don’t get it. Amusement comes in all aspects, and if one can find it even in the most ridiculous or somber situations, then they will also relate to some of these latest antics on the social network that guarantee a smile at the minimum. [...]
Networking your way to entrepreneurship

Networking your way to entrepreneurship

As with all businesses, being an entrepreneur is risky, but given the job market trends and salaries, the risks can outweigh chances of success. But the timing could not be better than it is now, thanks to social media. Mark Zuckerberg, founder of Facebook is the ideal example of entrepreneurial success. It did not come overnight nor was it sheer luck. What made it work is the outreach that took [...]
THE SOCIO-VIRTUAL VILLAGE OF 2012

THE SOCIO-VIRTUAL VILLAGE OF 2012

If you think this year was gadget filled, wait till the next --when modifications and innovations will be so fast paced that you’ll need to keep upgrading by the minute! The active pressure amongst competitors is tremendous as each one races ahead of the other, only to be overtaken by yet another virtual inspiration. Here is what some techno experts see coming in 2012: Socio-mobile Mobile [...]
Emerging Christmas Facebook Apps 2011

Emerging Christmas Facebook Apps 2011

With the holiday season fast approaching and Christmas right around the corner, a multitude of relevant social media and mobile apps have suddenly sprung up on the digital media airwaves. Christmas apps consisting of page tab apps, chat apps, card apps and calendar apps have all exploded in popularity, as is measured by the spike in monthly average users (MAU) in the existing time period. ‘Emerging [...]
Google+ Business Pages and Your Branding Strategy

Google+ Business Pages and Your Branding Strategy

The social media marketplace is constantly in flux. Today’s Facebook comes on the heels of yesterday’s Facebook, and is making the way for the next big thing. Whether or not that’s going to be Google+ remains to be seen, but one thing is sure: Google+ is increasing in popularity, and recent changes have made it possible for businesses to establish a presence on the site. Highly personal When [...]
Online Learning Portals – Changing the Education System

Online Learning Portals – Changing the Education System

The US Department of Education reported over 12.2 million enrollments in college-level credit-grating distance learning courses in 2006 - 2007.  Of these 12.2 million enrollments, 77 reported online courses, 12 percent reported hybrid/blended on-line courses, and 10 percent reported in other types of distance education. Of the institutions included, public 2-year institutions reported the highest [...]
Cloud Services Overcast Social Media Skies

Cloud Services Overcast Social Media Skies

Technological advancement grows by nano seconds. Pace of tech progress leaves not a single shred of doubt in one’s mind that the future is unpredictable. Not only that, but we can be sure of evolution at every step. Latest dish on the tech table, being served hot across the global is cloud services/computing. For many of us, who are alien to the concept of cloud computing, here’s how it works: IT [...]
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