Archive : Social Media Marketing
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It’s a Woman’s Word: Why They Score Better at Social Media Marketing
Posted by Joshua White on March 7, 2012 · 0 Comment
Women’s traits have made them a social media success because of a flair that the majority naturally possesses. And which isn’t based on pretty faces and striking figures anymore. If word of mouth is a strong marketing tool, then the woman’s word is doubly more so in social media marketing. This tool has never been as powerfully utilized as it is by and through social media. Unilever was aware [...]
Category: Social Media Marketing, Social Network
The Real ROI of Social Media
Posted by Joshua White on March 2, 2012 · 1 Comment
There’s been plenty of hype over the past three years about how social media can revolutionize business in general and marketing in particular. Indeed, some brands seem to be making serious use of social media platforms, especially in the area of branding. The question skeptics continue to ask, however, is what is the real ROI of social media?
Part of the problem of answering this question comes [...]
Category: Social Media Marketing, Social Network
Facebook Strengthens Bond With The Mobile Web, Increases Room for App Development
Posted by Joshua White on February 29, 2012 · 0 Comment
The main reason why Facebook is so obviously keen to focus on the mobile is its fast rate in increase of users, that is, four times more on the mobile in just half the time, when compared with PC users. Several reviewers have commented that mobile would have been Mark Zuckerberg’s first choice as platform instead of the desktop, had it been available eight years ago. Now that has happened, but Facebook [...]
Balancing Work And Play: Enhancing Productivity Through Social Gaming
Posted by Joshua White on February 27, 2012 · 0 Comment
A supervisor recently admonished a staff member for wasting time playing games on Facebook. A few days later, the IT team restricted watching YouTube in the same office. Consequently, a majority of employees voiced their frustration against the imposition. Having newly joined the workplace, my interest arose more out of curiosity than concern. So I asked someone to show me the games they play. I enjoyed [...]
Successful Social Media Marketing Through Merging Of Interest Graph And Social Graph
Posted by Joshua White on February 24, 2012 · 0 Comment
Why are emotions so complex? Social media services have faced a tug of war between choosing the social graph over the interest graph platforms, or vice versa. They have finally drawn a common conclusion that both are at par.
That is not to say interest based websites have failed. Social network sites have drawn sizeable traffic to their interest based platforms within a short period. A bookmarking [...]
Category: Social Media Marketing, Social Network
Coping With Social Media Marketing Changes
Posted by Joshua White on February 20, 2012 · 1 Comment
The way advertising works has come a very long way since its advent. It has changed styles with a frequency that companies often give up halfway. Choosing to be independent does not work any longer in online advertising. It is essential to rely on a platform to market and keep abreast of consumer demands. Which better way than through social media, which tracks users in the most casual and effective [...]
Social Gaming and Facebook Branding
Posted by Joshua White on February 17, 2012 · 0 Comment
One of the ways businesses are using Facebook to get their branding messages across is with social gaming. In fact, “gamification” has become a trendy buzzword in marketing circles in the past year. It’s no wonder; the growth in popularity of Facebook games has been exponential, and most experts agree it’s still on the rise.
There’s plenty of potential here, of course. Facebook is estimated [...]
Content Marketing Checklist for Facebook
Posted by Joshua White on February 15, 2012 · 0 Comment
Content marketing on social media is far trickier than it is on any other business documents--for the writer as well as the reader. Relying on optimizing through web analytics, link building and keyword density is insufficient without good content. Meeting search expectations requires providing relevant content, whether it is in the form of information, ideas, or an offer. This checklist will prove [...]
Justifying Social Media Censorship
Posted by Joshua White on February 8, 2012 · 0 Comment
Let’s call it a compromise of sorts. There is plenty of self-interest involved. Either that, or the company and users lose out completely by refusing to comply.
On an individualistic level, social media has provided the balance by informing users that their content is adult-oriented and parents are strongly advised to monitor their children on using their sites. But, censorship is not as easily [...]
Category: Social Media Marketing, Social Network
Five Surefire Ways to Make Social Media A Bonus Job Hunting Tool
Posted by Joshua White on February 6, 2012 · 0 Comment
As recruitment becomes more specialized, jobseekers are finding it increasingly challenging to find a suitable job that matches their skills. Companies, in their frustration with the innumerable number of irrelevant CVs, end up rejecting all of them in a single sweep. To keep away from the common fish, ensure you have a social network profile that shows up on search engines.
Jobvite study shows [...]
Category: Social Media Marketing, Social Network
Are Stealing Social Media Concepts Acceptable in Business?
All is fair in love and war…and business. Do you think customers care what is going on behind the scenes, as long as their demands are met? While you struggle to maintain your very unique services or products. Transparency makes businesses vulnerable to intellectual property theft, hacking and downright photocopying, such as website designs. Search results show the vast literature available on how [...]
Four Social Media Gimmicks
Social websites stop at nothing to providing a funny bone to their services. On the other hand, neither do the users. Not that it’s a test of humor, for those who don’t get it. Amusement comes in all aspects, and if one can find it even in the most ridiculous or somber situations, then they will also relate to some of these latest antics on the social network that guarantee a smile at the minimum. [...]
Category: Social Media Marketing, Social Network
5 + 5 ways to turn sour customers to sweet on Facebook
“If you have a complaint or issue with your vehicle we want to help, but we can't do it here. Please contact us in …..” That’s Ford’s statement on their Facebook page. Very tactful.
Top social sites such as Facebook and Twitter have transformed companies into “your complaint is our command” genies. Back before social sites, Facebook B.C. companies printed their toll free numbers on [...]
Category: Facebook Fan Page, Social Media Marketing
Networking your way to entrepreneurship
As with all businesses, being an entrepreneur is risky, but given the job market trends and salaries, the risks can outweigh chances of success. But the timing could not be better than it is now, thanks to social media.
Mark Zuckerberg, founder of Facebook is the ideal example of entrepreneurial success. It did not come overnight nor was it sheer luck. What made it work is the outreach that took [...]
Category: Social Media Marketing, Social Network
