Archive : Monetization
RSS feed
Latest Social Media Round Up: From Gagaville to Microsoft’s Skype
Posted by Faizan Subzwari on May 18, 2011 · 0 Comment
The world of social media and marketing evolves by the second. One day there are tweets about the Royal Wedding and OBL assassination, the next day its Facebook’s net online worth in billions and Microsoft’s new venture capitalism deals with Skype: the constant evolution in the working space of social media app development is definitely the apple of everyone’s eye and a point that continuously [...]
What are All Those Tweets and “Likes” Really Worth?
Posted by Dave DiCola on May 9, 2011 · 5 Comments
About $23K every minute, if you believe a recent study from the Penn State College of Information Sciences & Technology.
Researchers at the PSU IS&T college uncovered the math by taking a hard look at data generated by Collecta, a real-time search engine that bills its users as always “in the know.”
Even before that, the Penn State research team asked a relatively simple question [...]
Category: Monetization
Facebook Click Through Ratios – Hello, it’s a Numbers Game!
Posted by Dave DiCola on March 4, 2011 · 10 Comments
Much has been published in the last couple of weeks about the “low” click through rates (CTRs) for Facebook advertisements. For example, in a January 31 blog post, Chitika compared Google and Facebook CTRs for text-based ads, and found that Google outpaced Facebook results by almost nine to one.
Chitika’s study further revealed that Facebook CTRs are just 0.08% (Google’s average is [...]
Effective Monitoring of Brand Awareness
Posted by Dave DiCola on February 25, 2011 · 2 Comments
For all of the hype surrounding social media marketing these days, you’d think there would be very few firms left on the planet that aren’t adopting Facebook, Twitter and MySpace strategies.
Unfortunately, if you happen to think that, you would be wrong.
In fact, a Q4 2010 study conducted by eMarketer suggests that a full 20% of companies with 100 or more employees have no plans to utilize [...]
Fine Dining – Social Media Style
Posted by Dave DiCola on February 23, 2011 · 5 Comments
Every time you turn around, it seems that new stories about creative uses for social media marketing get served up. And just as fast as the “waiters” can bring them, those stories get devoured by the social-media hungry public.
One of the latest examples comes courtesy of the New York Times itself. Citing illustrations related to the food and restaurant industry, the Times reported in a [...]
Category: Monetization, Social Media Marketing
Avenuesocial – Broadening Opportunities in the World of Social Media
Posted by Faizan Subzwari on January 31, 2011 · 5 Comments
The buzz of social media is not new to online marketers. Since almost half a decade or more, with the advent of social networking, the concept of social media development has also flourished in sync. Many a companies have leveraged from social media and so the requirement for agencies deploying social media development has also increased with time. One such company that has made its way from the wilderness [...]
Facebook APIs: A Money Making Tool for App Developers
Facebook has made a noticeable change in our lives especially on our social networking profiles and has totally created a new world for its users. Keeping in view its different mind blowing services such as its open APIs via which anyone is allowed to create their own proper fan pages and applications.
One of the very first applications that were made for Facebook utilizing APIs was by Slide. They [...]
How Social Media Can Help a Small Business to Grow
Posted by Hira Khan on December 22, 2010 · 6 Comments
Imagine that you want to open up your own business, let’s say a coffee house. You invest a lot of cash in placing ads in the newspaper and publications. You open up your franchise expecting a crowd swarming in like bees. Problem is things didn’t go exactly as planned and not many people show up.
Since you are new in the business world and you started with a limited budget, you don’t have [...]
Facebook Credits: The Only Direct Way to Purchase Zynga’s Virtual Currencies
Posted by Dave on October 4, 2010 · 5 Comments
Just four months ago, Facebook and Zynga were trading punches over their respective “take it or leave it” stances about Facebook credits. Today, they are holding hands in solidarity.
The result?
Now, the only direct way players of popular games like Mafia Wars can buy virtual currency is by purchasing Facebook credits.
This development is nothing short of amazing, since Zynga is [...]
Online Retailers Continue Riding the Social Media Locomotive
Posted by admin on August 30, 2010 · 5 Comments
There is no longer any room for skepticism when it comes to the influence social media is now exerting over everyday commerce. The popularity of social media sites continues to grow exponentially, and online retailers are embracing that fact instead of fighting it.
Before too long, everyone may be accessing favorite online merchants exclusively through Facebook or MySpace. The explosion of Facebook [...]
Social Media: an Attractive New Target for Venture Capitalists
Posted by admin on August 25, 2010 · 6 Comments
One point five billion dollars.
That’s how much venture capital the top three venture-funded, Internet-based companies have raised between them. And over 70% of it was dedicated to backing the growing wonder we call social media.
So far, Facebook holds the honor of being the most widely VC-backed social media site in history. With over $670 million dollars invested by venture capitalists [...]
Social Media Sites and Continuous Improvement
Posted by Bethany North on July 19, 2010 · 2 Comments
Even in today's ultra modern, technology-driven world, some old fashioned business ideas still prevail. Social media websites, which have become the personification of the contemporary Internet world, are no exception. While their management teams certainly embrace new innovation and information age know-how, they also recognize the value of business concepts developed (gasp) way back in the [...]
Category: Monetization, Social Network
Facebook Monthly Video Use Dramatically Increases to 2 Billion!
Posted by Bethany North on June 29, 2010 · 0 Comment
Facebook is essentially the place to connect with family members and friends, and when it comes to social media, it can be quite addicting. As a Facebook user, you may have noticed more and more recently that video is becoming a popular staple in the Facebook community. Facebook has confirmed this recent popularity surge by releasing new statistics about their video views. It seems that Facebook [...]
Category: Monetization, Social Network
Facebook Officially Releases Android SDK
Posted by Bethany North on June 25, 2010 · 1 Comment
As of May 27, 2010, Facebook publicly released their official Android SDK for the first time. This allows Android apps to be tied to Facebook, and according to AllFacebook, the SDK is actually more advanced than the app on the iPhone because it offers the feature of the Graph API for Facebook.
This Facebook SDK also integrates OAuth 2.0 for security purposes, as cited on Facebook's Developer [...]
