Monetization | Facebook Blog

7 Ways to Increase Facebook ROI for Your Brand

Posted by Joshua White on December 5, 2011 · 0 Comment

Businesses generally know how to measure ROI for their various marketing endeavors. They look at specific real-world metrics to see whether a given marketing campaign is having the desired effect. This ability to measure ROI is essential, and saves companies significant amounts of expenditures in failed marketing plans. Social media marketing, however, can be a little more nebulous. To measure the [...]

Category: Monetization

Online Learning Portals – Changing the Education System

Posted by Joshua White on November 22, 2011 · 0 Comment

The US Department of Education reported over 12.2 million enrollments in college-level credit-grating distance learning courses in 2006 - 2007. Of these 12.2 million enrollments, 77 reported online courses, 12 percent reported hybrid/blended on-line courses, and 10 percent reported in other types of distance education. Of the institutions included, public 2-year institutions reported the highest [...]

Category: Monetization, Social Network

Identifying your Target market on Facebook

Posted by Joshua White on November 15, 2011 · 0 Comment

The potential of Facebook to be able to help build your business or your brand is directly related to your ability to identify your target market. You can devote significant amounts of resources into publishing killer Facebook apps and creating an awesome Facebook profile, yet see very little in the way of return on your marketing investment. Ultimately, you need to be able to reach specific people [...]

Category: Monetization

Facebook Ticker Box Gets the Boot with Praises for ‘Timeline’

Posted by Faizan Subzwari on September 27, 2011 · 2 Comments

Mark Zuckerberg might have overcome his public sweating issues and captivated the audience at f8, but will Facebook ever stop changing? Twitter was flooded with tweets from across the Atlantic with people ranting about the changes Facebook made to its layout. Few of the prominent tweets as portrayed by Mashable are as follows: It is vividly clear from public reactions on Twitter and Google+ [...]

Category: Monetization, Open Graph

Cloud Services Overcast Social Media Skies

Posted by Faizan Subzwari on September 23, 2011 · 4 Comments

Technological advancement grows by nano seconds. Pace of tech progress leaves not a single shred of doubt in one’s mind that the future is unpredictable. Not only that, but we can be sure of evolution at every step. Latest dish on the tech table, being served hot across the global is cloud services/computing. For many of us, who are alien to the concept of cloud computing, here’s how it works: IT [...]

Category: Monetization, Social Media Marketing, Social Network

Marketers Use Facebook Credits as a Social Media Strategy

Posted by Hira Khan on August 29, 2011 · 5 Comments

Facebook credits have proven to become one of the most popular approaches for generating revenue out of the social games these days. It is being adopted by businesses and marketers as one of the newest social media strategies. They come up with different ways to incentivize users to buy more and more Facebook currency. Not only that, they invent creative ways to dish out free Facebook credits to the [...]

Category: Advertising, Facebook Connects, Monetization

7 Social Media Lead Generation Imperatives

Posted by Melissa Higbee on August 19, 2011 · 0 Comment

Consumers have, by and large, foregone traditional marketing channels. Sure, television commercials, radio spots, and even bulk mailings have their place in a marketing strategy, but they are becoming less and less effective by the day. A potential customer is several times more likely today to look to Facebook to find a service provider or product than they are to pick up the phone book. Even corporate [...]

Category: Monetization, Social Media Marketing

10 Tips for Taking your Facebook Presence Viral

Posted by Melissa Higbee on August 12, 2011 · 0 Comment

The true potential of Facebook and other social media sites lies in the person-to-person aspect. In this way, Facebook lends itself to viral phenomena. Getting your Facebook presence to go viral – to garner hundreds or thousands of fans – takes time and it takes work. More importantly, it takes real creativity and uniqueness. So, how do you get from here to there? How do you create a viral response [...]

Category: Facebook Applications, Facebook Blog, Facebook Developers, Monetization

10 Tips to Monetize Social Games

Posted by Melissa Higbee on August 3, 2011 · 1 Comment

Social media present businesses with many unique opportunities. Some companies have turned the potential of social games into multi-million dollar ventures. By inserting targeted advertisements into social games, social media websites, and social applications, companies have been able to take advantage of untapped sources of revenue. In many cases, they’ve created virtual economies in these social [...]

Category: Facebook Games, Monetization, Social Media Marketing

Leading Financial Services Go Social for Merchants

Posted by Faizan Subzwari on July 20, 2011 · 0 Comment

Global financial services are jumping on the bandwagon of social media and reaping desired results out of it. One of the most recent financial services to harness the power of social networking giant, Facebook is American Express. American Express has already struck deals with the likes of Foursquare and now turns to Facebook with its new Facebook app called “Link, Like, Love”. American [...]

Category: Advertising, Facebook Blog, Monetization

Behind the Scenes at Facebook

Posted by Dave DiCola on July 4, 2011 · 4 Comments

In a May video conference posted by its engineering team, Facebook outlined some of the techniques it uses to keep up with the seemingly impossible avalanche of bugs, fixes, enhancements, and security issues it must deal with on a daily basis. The conference was quite interesting, as it spelled out some of the behind-the scenes machinations Facebook must engage in order to keep its giant platform [...]

Category: Monetization, Social Media Marketing

Steps for a Social Media Strategy

Posted by Melissa Higbee on June 13, 2011 · 0 Comment

Social media is changing the way businesses can communicate with their customers. Social media offers opportunities to build relationships, build brand loyalty, and get people more engaged with your company and product or services. Social media usage by small business doubled in 2009 and continued to rapidly rise in 2010. 80% of them already have a page on Facebook and post status updates on that [...]

Category: Advertising, Facebook Blog, Facebook Fan Page, Monetization, Social Media Marketing, Social Network

Facebook’s New Revenue Stats Predict Future Dominance

Posted by Faizan Subzwari on May 30, 2011 · 0 Comment

According to a new study and market survey, Facebook has been making unprecedented profits. Its current value is said to be more than $87.5bn! This is excluding the outstanding shares worth $2.5bn. It has been observed that the share price of Facebook increased from $32 to $35 yesterday on SharePost. After the LinkedIn IPO on May 19th, there has been a lot of talk about Facebook’s initial public [...]

Category: Facebook Blog, Monetization

Facebook ‘Like’ Button: A Source of Huge Traffic

Posted by Hira Khan on May 24, 2011 · 1 Comment

Facebook like and social plugins can be used in various ways to generate more and more traffic for a business and a website. Over the past year Facebook likes have proven to be more than effective in bringing more revenue to a brand. Recently, Danny Sullivan, the editor-in-chief of Search Engine Land posted a research with direct reference to Facebook. The research contains all the important stats [...]

Category: Facebook Applications, Facebook Blog, Monetization, Social Media Marketing, Social Network